“Green entrepreneurship” practice dissemination is one of the “sustainable development” concept strategic goals. In agro-industrial sector this practice involves the business processes environmental optimization, which requires significant investments for technological changes and limits the competitive strategies variability for small and medium enterprises. Ukraine’s agricultural sector “green entrepreneurship” projects investing analysis confirmed that they mainly involve big business. This updates the problem of “green entrepreneurship” competitiveness increasing. This article purpose is to substantiate vectors and modalities for participatory development of agro-industrial business network for realization the competitive business strategies in the “green business” field. It has been emphasized that the membership and the business network structure should provide business processes adaptive and proactive flexibility. It has been identified this flexibility determinants in the structure of the participants innovative potential, which can accumulate specific resources and competencies for the “green” entrepreneurship competitiveness. The scheme of formation the specific resources owners’ strategic partnership for the competitive business strategies realization has been developed. It has been indicated that in the agricultural sector this allows to increase the joint innovation potential for cleaner production in all parts of the value chain. It has been recommended to coordinate the strategic priorities of the participants on the methodological basis of the game theory, which will contribute to the partnership stability and effectiveness.

Purpose. The purpose of this paper was to analyze the development of the food market in Ukraine and determine its compliance with the goals of sustainable economic development, to formulate the concept of marketing of balanced development in relation to the food market and to identify a set of tasks that need to be addressed within this concept. Methodology / approach. While writing the article we used the following: methods of content analysis – to study scientific approaches to the interpretation of marketing tasks in terms of the concept of «sustainable development»; morphological analysis, generalization and scientific abstraction – to clarify the essence of the definition of «marketing of balanced development» and its conceptual content; economic-statistical and comparative analysis – for research, the dynamics of the food market and the market of organic products in Ukraine, the structure of exports of agricultural products to Ukraine, as well as the impact of the agro-industrial sector on the environment. To visualize the results, we used methods of graphical and tabular representation. The method of SWOT analysis assessed the qualitative characteristics of the state of the market of organic products of Ukraine in the light of opportunities and obstacles to the implementation of the concept of «sustainable development». Abstract-logical method was used to form a complex of marketing of balanced development, conclusions of the article and directions for further research. Results. The article is devoted to the study of the dynamics of the Ukraine food market development as a component of the national economy and food security of the state. It was determined that the areas of agro-food production, food processing and food products trade were showing growth due to increased demand in domestic and foreign markets. However, as a result of technological and resource features, agro-food production has a negative impact on the environment of Ukraine. Trends in the development of organic production as a way to implement the concept of sustainable development in the food sector were studied. The author’s interpretation of the essence of the concept of balanced market development was offered and the complex of tasks of marketing for the enterprises functioning in the food market was defined. Originality / scientific novelty. The article defines the magnitude and extent of the impact of agro-food production on the environment. The essential content of the definition of «marketing of balanced development» in relation to the agro-industrial sector through the prism of the concept of «sustainable development» was clarified. For the first time, a SWOT analysis was used to assess the state of the market of organic products of Ukraine in the light of opportunities and obstacles to the implementation of the concept of «sustainable development», which allowed determining the main directions for improving the marketing set for food market entities. The provision of the concept of sustainable development in the food sector was further developed. Practical value / implications. The main results of the study can be used for (i) structuring tasks of the marketing of balanced development of agribusiness entities; (ii) determining balanced development marketing complex for enterprise, will be relevant for both the organic market and the food market as a whole; (iii) definition of the purposes of balanced development at development of strategy of the enterprises; (iv) development of strategic directions of activity for the enterprises of the organic market on the basis of the conducted SWOT analysis.

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FORMATION OF THE MECHANISMS OF FOOD SECURITY IN CONDITIONS OF ECONOMY TRANSFORMATION IN UKRAINE У статті визначені особливості формування продовольчої безпеки в умовах трансформації економіки України. Визначено, що основним завданням трансформації економіки є здійснення перебудови економіки та суспільства відповідно до сучасних вимог, що зумовлюються глобалізацією, інформатизацію, прискоренням науково-технічного прогресу. Встановлено, що під впливом трансформаційних процесів відбулося погіршення стану продовольчої безпеки, а самефізичної та економічної доступності продовольства, якості та безпечності продуктів харчування. Визначено, що в умовах трансформації економіки формування продовольчої безпеки має відбуватися з врахуванням таких принципів: забезпечення фізичної та економічної доступності продовольства, самозабезпеченості, якості та безпечності, адекватності, пріоритетності та стабільності. Проведено оцінку якості та безпеки продовольчих товарів в Україні у Глобальному індексі продовольчої безпеки. Запропоновано заходи, що дозволять реалізацію принципів формування продовольчої безпеки. The condition for the economic, political and social development of Ukraine is to ensure and ensure food security, since its level depends not only on the health, efficiency and activity of citizens, but also on the functioning of certain sectors of the economy related to food production, such as agriculture, food industry, trade and etc. The implementation of state fiscal, monetary, agricultural, macroeconomic policies affects not only the general economic situation in the country, but also, accordingly, affects the state of food security for each person. Therefore, in the conditions of transformation of the economy, which provides for a qualitative transformation of the fundamental principles of society, it becomes extremely important to ensure the food security of Ukraine on the basis of innovation, science and taking into account the cultural, religious and social needs of people. The article describes the peculiarities of the formation of food security in the conditions of the transformation of the Ukrainian economy. It is determined that the main task of the transformation of the economy is to implement the restructuring of the economy and society in accordance with modern requirements that are conditioned by globalization, informatization, acceleration of scientific and technological progress. It has been established that under the influence of transformation processes there was a deterioration in the state of food security, namely, the physical and economic availability of food, the quality and safety of food. It has been determined that in the context of the transformation of the economy, the formation of food security should take into account the following principles: ensuring the physical and economic availability of food, self-sufficiency, quality and safety, adequacy, priority and stability. An assessment of the quality and safety of food products in Ukraine in the Global Food Security Index was conducted. Propose...

The purpose of the article is to consider the mechanism of pricing in logistics systems and identify features of pricing for logistics services. Features of formation of prices for logistic services are considered. Significant importance is attached to the composition of costs for logistics services as a basis for price formation in the logistics system and the basic parameters of equilibrium. The types of costs in the context of their impact on the price are considered. Logistics costs are characterized by: distribution by different groups of costs, classified by traditional aspects (species and quantity); high and often increasing share of total costs of the enterprise; - variability of costs in different periods of time; division of responsibility for their occurrence between the many organizational units and jobs that make up the logistics system; the complexity of measures related to determining their total volume and performing a large number of settlement operations. The influence of costs on the pricing of services is determined. Types of logistics services and features of pricing depending on the type of services are defined. Depending on the degree of non-market regulation, services are divided into: services, the tariffs for which are regulated by the state; services, tariffs for which are formally regulated by market participants themselves; services, tariffs for which are formed by market mechanisms. The types of factors of formation of logistic expenses depending on the degree of their detailing are investigated. The factors that must be taken into account in the process of developing a pricing strategy in logistics systems. It is determined that the pricing strategy is chosen depending on the company's mission and is aimed at taking a competitive position in the market, is consumer-oriented and takes into account the resource potential of the enterprise and is aimed at increasing profits. The article determines that the price of the service takes into account: the time of service; the total time of the contractor to perform the service; order waiting time; rates of tariffs for services when calculating wages; direct and other costs.