“…Cultural heritage tourism has been considered as a pro‐poor alternative for rural communities in China, as in other developing countries (Goodwin, ; Liu, Wang, Shao, & Li, ; Zhou, Chan, & Song, ). The rural regions of China are characterized by a fragile agro‐ecology and a rich cultural heritage, along with a combination of porous boundaries for both regimes and stakeholders, and the existence of complex relationships among a wide range of social actors (Liang & Hui, ; Wang, Liu, & Sun, ; Yang & Wall, ) that affect the governance of tourism development. In fragile environments characterized by high pro‐poverty expectations about cultural heritage tourism, people compete for the heritage resources that they need to ensure their survival and enhance their livelihoods (Cho, Um, & Lee, ; Yu, Verburg, Liu, & Eitelberg, ).…”