There has been an exponential increase in the number of electronic components embedded in vehicles. Development processes, techniques and tools have changed to accommodate that evaluation. A wide range of electronic functions such as navigation, adaptive control, infotainment, traffic information, safety system etc are implemented in today's vehicles. Many of the new functions are not stand alone and hence they need to exchange information, sometimes with stringent time constraints for time critical functions such as engine management, collision warning systems etc. The complexity of the embedded architecture in a vehicle is continually increasing. Today up to 2500 signals are exchanged through up to 70 Electronic Control Units (ECUs) using 5 different buses. This paper introduces the load balancing approach across ECUs supplied by various Tier1 suppliers.