“…Furthermore, IJVs also facilitate both parent firms to effectively tap exploration and exploitation opportunities (Dhir & Dhir, ; Dhir, Mital, & Srivastava, ; Hasan, Dhir, & Dhir, ; Lavie & Rosenkopf, ; Luo, Shenkar, & Nyaw, ; Rothaermel & Deeds, ) and gain relational rents (Dyer & Singh, ). Moreover, IJV allows foreign firms to leverage domestic firm's local market knowledge and unique competencies (Chang et al, ; Hitt, Ahlstrom, Dacin, Levitas, & Svobodina, ) to meet regulatory (Dhir, Ongsakul, Ahmed, & Rajan, ; Farge & Wells Jr., ; Gomes‐Casseres, , ; Lecraw, ), cultural (Kogut & Singh, ; Makino & Neupert, ; Merchant & Schendel, ; Tihanyi, Griffith, & Russell, ), and institutional challenges (Dhir & Dhir, , , ; Dhir & Mital, ; Khanna, Palepu, & Sinha, ; Palepu & Khanna, ; Xavier, Bandeira‐de‐Mello, & Marcon, ) that influences pursuance of global marketplace strategy in the host country. Extant literature has identified four different global marketplace strategies based on two factors—pressure to lower costs and pressure for local adaptation (Bartlett & Ghoshal, ; Yip, ).…”