Integration of Quality Function Deployment and Analytical Hierarchy Process in Developing Digital Application Features

Abstract

The development of digital technology is increasingly developing along with the emergence of the industrial concept 4.0. Indirectly, this creates opportunities for the macro and micro industries located in cities and villages. Analysis of visitor needs and application feature priorities were carried out in this study for the development of android applications in the “Ponggok Village” and “Cikoromoy Village”. The purpose of this study is to make it easier for visitors to know the tourism objects in the village. Quality Function Deployment (QFD) and Analytical Hierarchy Process (AHP) are used as a basis for designing digital application designs. Identification of visitor needs is obtained by using QFD methods and ranking of application features is obtained by using methods. Finally, two villages were compared in order to developing an integrated digital application.