The development of digital technology is increasingly developing along with the emergence of the industrial concept 4.0. Indirectly, this creates opportunities for the macro and micro industries located in cities and villages. Analysis of visitor needs and application feature priorities were carried out in this study for the development of android applications in the “Ponggok Village” and “Cikoromoy Village”. The purpose of this study is to make it easier for visitors to know the tourism objects in the village. Quality Function Deployment (QFD) and Analytical Hierarchy Process (AHP) are used as a basis for designing digital application designs. Identification of visitor needs is obtained by using QFD methods and ranking of application features is obtained by using methods. Finally, two villages were compared in order to developing an integrated digital application.

The 4.0 industrial revolution created opportunities for MSMEs in rural areas to build and develop marketing networks on a wide and efficient scale. Applying digitization in a village will have an impact on the potential of what is not yet known in general. This study discusses the design of Android applications that are expected to provide new experiences to visitors to find out the potential of the village that has not been exposed. The contribution of this research is to examine the application design model that evaluates in two villages with different cultures and potentials, namely Ponggok Klaten Village and Kadubungbang Pandeglang Village. The results of QFD and AHP can help applications that are flexible to the village as well as visitor application needs and application priority features. Of the different features, because there are indeed differences between villages with different topography.AbstrakRevolusi industri 4.0 menciptakan peluang bagi UMKM di daerah pedesaan untuk dapat membangun dan mengembangkan jaringan pemasaran pada skala yang luas dan efisien. Penerapan digitalisasi pada suatu Desa akan memberikan dampak luias terhadap potensi apa yang belum diketahui secara umum. Penelitian ini bertujuan untuk mengusulkan desain aplikasi android yang diharapkan dapat memberikan pengalaman baru kepada para pengunjung untuk mengetahui potensi desa yang belum terekspos. Kontribusi dari penelitian ini adalah untuk mempelajari perbandingan pada desain model aplikasi yang dievaluasi pada dua desa dengan budaya dan potensi yang berbeda, yaitu Desa Ponggok Klaten dan Desa Kadubungbang Pandeglang. Hasil QFD dan AHP dapat diketahui bahwa aplikasi bersifat fleksibel terhadap penerapan dua desa serta prioritas kebutuhan pengunjung dan fitur prioritas aplikasi. Hasil erbandingan terdapat kesamaan dalam kebutuhan pelanggan dan perbedaan dalam desain fitur, karena kedua desa memiliki budaya dan topografi yang berbeda.

Currently, it is rare for Data analytic Tools to take a user-centric approach to their users. An approach to the user is needed by collaborating between domain experts and business managers in modeling problems, finding insights, and designing models before entering the implementation phase. The objectives of this study include identifying the needs of manufacturing industry players for the application of Data Analytic Tools in the manufacturing system and providing recommendations for the application of the Design Thinking approach in developing Data Analytic models in the Manufacturing Industry. The results of this research include the manufacturing industry has a need for Data Analytic Tools to monitor and document machine performance in real time and accurately, and can help identify errors or other abnormal situations then Design Thinking can make it easier for us to design products from various user perspectives. We can understand user needs, user motivation, and user behavior towards the products we develop. Design Thinking also offers various model frameworks that can help us understand the user.