2020
DOI: 10.1007/978-3-030-42188-5_6
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Integration of Quality Function Deployment with IVIF-AHP and Kano Model for Customer Oriented Product Design

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Cited by 8 publications
(4 citation statements)
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“…Kano model is a customer satisfaction model based on product quality feature and a technique used in product development to identify the most appropriate features in order to maximize the satisfaction of a product [32]. Furthermore, Ozalp et al [33] recently acknowledged that Kano model is embedded into house of quality of QFD to define marketing advantage by classifying customer requirements. A study by Gangurde et al [34] used this combinatorial method for the design innovation of a smart cell phone.…”
Section: Introductionmentioning
confidence: 99%
“…Kano model is a customer satisfaction model based on product quality feature and a technique used in product development to identify the most appropriate features in order to maximize the satisfaction of a product [32]. Furthermore, Ozalp et al [33] recently acknowledged that Kano model is embedded into house of quality of QFD to define marketing advantage by classifying customer requirements. A study by Gangurde et al [34] used this combinatorial method for the design innovation of a smart cell phone.…”
Section: Introductionmentioning
confidence: 99%
“…Identifying CNs is the first step in QFD, and Analytical Hierarchy Process (AHP) is the most common way to do it. Various approaches are proposed for this step in existing literature (Ozalp et al, 2020;Büyüközkan et al, 2007;Chan et al, 2002).…”
Section: Quality Function Deploymentmentioning
confidence: 99%
“…For example, companies can develop a database of their customers and study their requirements and needs to develop the values which improve their customers' satisfaction including green product consumption requirements. Quality functional deployment (QFD) and Kano techniques may also be applied to identify the customers' needs and wants when companies developing products (Avendaño and Garcia, 2020;Jugend et al, 2020;Ozalp et al, 2020).…”
Section: Level Of Family Income In Societymentioning
confidence: 99%