Integrative assessment and configuration of production systems

Schuh, Guenther; Arnoscht, Jens; Bohl, Arne; Nußbaum, Christopher

doi:10.1016/j.cirp.2011.03.038

Cited by 19 publications

(1 citation statement)

References 12 publications

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“…Shorter technology and product life cycles and thus greater financial uncertainties with regard to the amortization of technological investments are the consequence [3]. Matters are complicated by the fact that customers increasingly demand a higher degree of individualization and are not satisfied anymore by standardized products [4]. In order to ensure long-term corporate success, diversified companies put an increasing emphasis on the creation of strategic prerequisites for the synergetic use of technological knowledge as well as the implementation of unique technological solutions [5].…”

Section: Introductionmentioning

confidence: 99%

Strategy framework for technology platforms within the context of diversified companies

Schuh

Ryschka

2015

2015 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)

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The significance of technology platforms as interconnected networks of technological knowledge is steadily growing in diversified companies. The reason is that technology platforms support diversified companies to handle the conflicting priorities of fulfilling the customer demand for individualized innovations, while generating company-wide technological synergies. Hence, the success of diversified companies can be significantly affected by technology platforms and a consistent framework that enables the description of technology platform strategies. In practice however, a low degree of systematization regarding the description of technology platforms and their strategies is noticeable, leading to unsustainable platform concepts. The reason is that there is no established opinion in theory about the relevant strategy elements and subsequently no cohesive strategy framework, which supports the description of technology platform strategies. Therefore, in this paper we develop a consistent strategy framework for technology platforms in diversified companies, in order to describe sustainable strategies for technology platforms

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Section: Introductionmentioning

confidence: 99%