Inteligencia emocional y rendimiento académico en universitarios: una revisión sistemática

Rodríguez, Juan Carlos Rodríguez; Rodríguez, José Antonio Rodríguez; Rodríguez, J; Bojorquez, Cecilia I.

doi:10.48082/espacios-a21v42n07p10

Cited by 10 publications

(10 citation statements)

References 4 publications

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“…Social networks are rooted in our daily lives, and it is increasingly common for us to be influenced by advertising included in them, often without realizing it (Appel et al, 2020). As such, Rodríguez et al (2020) argue that the use of digital tools is fundamental for organizations that want to promote their products or services, since consumers' purchase intentions are largely influenced by the advertising they see on social networks. These conclusions are like those found in this investigation, which allowed us to validate the first study hypothesis.…”

Section: Discussionmentioning

confidence: 99%

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

Lopes

Rodrigues

Sandes

et al. 2023

ECSM

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Social media advertising has been studied from different perspectives in the last decade. This research aimed to investigate how the advertising relevance moderates the relationship between social media advertising and customers' purchase intention. Social media networks advertising is a strategy that can be used to enhance the credibility of a promotional message from the brands, making the advertisement more persuasive and credible. The study included 1973 respondents, aged between 18 and 60 years (M = 29.60; SD = 9.73) with a majority of female respondents (53.0%). To measure Purchase intention, a composite variable was created, consisting of the four items developed by Duffett (2015), namely: (i) I will buy the products I see in the commercials; (ii) I wish to buy the products that are advertised in the commercials; (iii) I am likely to buy the products I see in the commercials; and (iv) I intend to buy the products I see in the commercials. Data analysis revealed that the most purchased products through online advertising on social networks are mass consumption products (71.7%), which are commercialized in large retailers. Based on these results, it was considered relevant to understand whether the relevance attributed to advertising moderates the relationship between online advertising on social networks and purchase intention. Data analysis revealed that, online advertising on social networks and the relevance attributed to advertising are analyzed separately, both variables significantly influence consumers' purchase intention. However, when they are in interaction, the effect is no longer significant. The positive effect of interaction suggests the tendency to buy mass consumption products through online advertising on social networks is greater when consumers consider advertising relevant.

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Section: Discussionmentioning

confidence: 99%

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

Lopes

Rodrigues

Sandes

et al. 2023

ECSM

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“…The university student faces a period of adaptation to the new challenges posed by higher education during the first semesters, progressively in the coming educational cycles the demands are increasing, as well as the academic responsibilities according to the level of complexity of the formative contents, generating scenarios that affect the dynamics of learning and academic performance based on the emotions that the student experiences, that is why within the development of academic life the applicability of EI is necessary to establish a directed personal study plan significantly for the achievement of academic, work and daily success. However, it is important to consider that the deficit in EI skills affects the academic performance, wellbeing and emotional balance of undergraduate students 15,16 .…”

Section: Discussionmentioning

confidence: 99%

“…Understanding EI is the first step towards understanding the development of human beings, since it is a complex aspect that must be considered from different points of view, taking into account individual, social, and cultural aspects 16 , what is evident is the need for intervention in university students with programs that promote the development of the dimensions that make up EI.…”

Section: Discussionmentioning

confidence: 99%

Emotional intelligence characterization in university students at a nutrition bachelor’s degree

Torres-Zapata,

Lara-Gamboa,

Pérez-Jaimes

et al. 2022

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Objective: Identify the levels of emotional intelligence possessed by students of a Bachelor ofNutrition degree at a university in southeastern Mexico.Materials and methods: According to reviewed documental sources this is a quantitative study,with a descriptive non-experimental approach. In this research, a validated Salovery and MeyerTMMS-24, adapted to Spanish, was applied; this instrument consists of 24 items, subdivided intothree subscales or dimensions of the Likert type made up of five items. The sampling was nonprobabilistic,including 172 university students, who accepted the terms of the informed consent. Fordata analysis, the SPSS v.25 program was executed to assembly the information obtained throughdescriptive statistics (frequency, mean, median and percentage) and variability measures (range,standard deviation and variance). A t-Student test was performed for the analysis of means accordingto the levels, with a p value <0.005 to determine statistically significant differences.Results: 52.91% of the students are located at a level of “adequate attention”, but 47.1% mustimprove. In relation to the level of understanding, 43.60% have adequate clarity in this sphere ofemotional intelligence, while 56.60% must improve this component and 52.33% have adequateregulation, while 47.67% must improve. No statistically significant differences were found; as wellas there were no differences in the means between both genders (p = ≥0.05).Conclusions: The study population showed an adequate management level of their emotionalintelligence, being emotional perception the one that is presented more frequently as adequate,however, the clarity of feelings presents the lowest levels, so It is evident the need to carry outintervention programs in university students to promote further development of the dimensions thatmake up emotional intelligence.Keywords: Emotional intelligence; Students; Nutrition; University.

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“…Las empresas buscan generar en los clientes atracción por los productos o servicios que ofrecen, para ello utilizan elementos de marketing, que abarcan las 4P's, producto, precio, plaza y promoción; sin embargo, esto no es significativo para persuadir al cliente en su compra (Rodríguez et al, 2020). Siendo necesario, conocer y comprender las actitudes y emociones, las cuales también persuaden al cliente a adquirir dicho producto (Jimenez & Zambrano, 2018).…”

Section: Introductionunclassified

Marketing sensorial y decisión de compra en restaurantes del Perú

Apaza-Panca,

Martínez Nole,

Ortiz Calopino

2023

RVG

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El marketing sensorial que implica la creación de experiencias fisiológicas para influir en la percepción, el juicio y el comportamiento del consumidor en relación a un producto o servicio. El objetivo del estudio fue determinar la relación entre marketing sensorial y decisión de compra en restaurantes del norte del Perú. El estudio fue de tipo aplicado con enfoque cuantitativo, diseño no experimental, descriptivo, transversal y de alcance correlacional. Se optó por un muestreo no probabilístico por conveniencia e intencional, estando la muestra conformada por 220 consumidores de restaurantes del norte del Perú. Asimismo, se optó por la técnica de la encuesta y como instrumento el cuestionario, siendo 14 ítems para la variable marketing sensorial y 13 ítems para decisión de compra, instrumento validado por juicio de expertos y definida su confiabilidad por el Alfa de Cronbach, siendo esta de 0.950 para marketing sensorial y 0.946 para decisión de compra. El estudio señala que existe una relación positiva considerable entre las variables, ya que el valor de sig. es menor a 0.05 y el coeficiente de correlación Rho de Spearman es de 0.889. Finalmente, como resultado se obtuvo que los clientes perciben que los restaurantes implementan estrategias de marketing sensorial que facilitan la decisión de compra.

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Inteligencia emocional y rendimiento académico en universitarios: una revisión sistemática

Cited by 10 publications

References 4 publications

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

The Moderating Role of Social Media Advertising in Customers' Purchase Intention

Emotional intelligence characterization in university students at a nutrition bachelor’s degree

Marketing sensorial y decisión de compra en restaurantes del Perú

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