1994
DOI: 10.1037/h0094098
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Interactions between auditory and visual processing when listening to music in an audiovisual context: 1. Matching 2. Audio quality.

Abstract: Two experiments explored audiovisual interactions when perceiving 40 video disc excerpts differing in degree of bimodal matching. For the 20 mismatched excerpts, the original relation between the audio and visual tracks was altered with respect to time or content. In Experiment 1, subjects rated audio and visual meaning on 22 scales in unimodal and bimodal contexts. They also rated the degree of matching of the audio and visual materials. Ratings of matching significantly differentiated the two sets of materia… Show more

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Cited by 48 publications
(42 citation statements)
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“…It has been shown that even when the intention of congruence between the auditory and the visual is removed, congruence can still be perceived and in fact very likely will be perceived (Bolivar, Cohen, & Fentress, 1994;Iwamiya, 1994;Lipscomb & Kendall, 1994). 23 As Mitchell and Gallaher conclude, "simultaneous presentation of visual and auditory stimuli (e.g., dance and music) may enhance the experience of a match between them from only a few similarities" (p. 67).…”
mentioning
confidence: 99%
“…It has been shown that even when the intention of congruence between the auditory and the visual is removed, congruence can still be perceived and in fact very likely will be perceived (Bolivar, Cohen, & Fentress, 1994;Iwamiya, 1994;Lipscomb & Kendall, 1994). 23 As Mitchell and Gallaher conclude, "simultaneous presentation of visual and auditory stimuli (e.g., dance and music) may enhance the experience of a match between them from only a few similarities" (p. 67).…”
mentioning
confidence: 99%
“…At the same time, information from more than one of the five sensory channels can form a perceptional grouping such as the simultaneous presentation of the visual and music within the medium of film. When information from both channels match in either mood (Boltz, 2001(Boltz, , 2004 or synchronization (Lipscomb, 2005;Iwamiya, 1994), the perceptional relationship is known to be congruent. When these channels perceptually differ, an incongruent relationship between the channels has occurred.…”
Section: Cognitive Responses To Film and Musicmentioning
confidence: 99%
“…In a study concerning auditory fidelity of high-definition television (HDTV), Neuman (1990) and Neuman, Crigler, and Bove (1991) found that subjects perceived an increase in visual quality when coupled with better audio. While investigating the effect of visual information on the impression of sound and the effect of auditory information on the impression of visual images when listening to music via audio-visual media, Iwamiya (1992) concluded that the factors of brightness, tightness, and cleanness of the auditory images enhanced the perception of brightness, tightness, and cleanness of the visual images. Hollier and Voelcker (1997) investigated the influence of video quality on audio perception and found that, when no video was present, the perceived audio quality was always worse than if video were present, and also that a decrease in video quality corresponded to a decrease in perceived audio quality.…”
Section: Theoretical Impactmentioning
confidence: 99%