“…Though not new, the contemporary form of visualisation involves "augmented reality presentations which are based on big data sets" (Roels et al, 2017). Data visualisation is considered unsuccessful if it fails to engage, entertain and retain audiences (Roels et al, 2017), who only skim and scan through information. Contemporary visual communication entails "signs, images, typography, infographics; and visual perception, including illustrations photos, infographics such as graphs, charts, diagrams; multimedia content such as videos, clips, installations, flash animation, slide shows, flash presentations; and modern visual content, like memes and selfies" (Muratova et al, 2019).…”