Interactive Digital Communication: assessment of professionals, teachers and students in the area of communication on academic competences and professional profiles

Abstract

Introduction. The communication sector has experienced remarkable changes provoked by the phenomenon of digitalisation and the rise of new technologies. Due to these changes, it has become urgent to assess whether the academic competencies and professional profiles currently considered in BA degrees in Communication are adapted to the needs and changes of the Interactive Digital Communication sector. Methods. This assessment is based on a survey applied to a sample of professionals, faculty and students in the area of communication, and on interviews with professionals of the same sector. Results and discussion. The most valued competencies are related to adaptation to changes, autonomous learning and digital specialisation, which leads us to think that the Communication sector is changing but also that at the moment the university education system has not been able to adapt. RLCS, Revista Latina de Comunicación Social, 73 -Pages 331 to 351 [Funded] [Research] |

Jornalismo Online É O Caminho? Uma Análise Da Transição Tecnológica Dos Jornais Impressos

“…As mídias impressas encontram-se em um momento crítico, sobretudo os jornais impressos que estão em declínio, devido ao fortalecimento do material digital (MEYER, 2009). As novas tecnologias da informação e da comunicação, principalmente com a popularização da Internet, permitem uma rápida troca de informações entre pessoas e organizações, disseminando notícias de modo imediato (CASTELS, 2003;VENTURA, ROCA-CUBERES;CORRAL-RODRÍGUEZ, 2018). O impacto dessa "nova" forma de comunicação ocorre de maneira diferenciada nos diversos setores da economia.…”