Extra "Competencias, perfiles profesionales y tendencias en el sector de la Comunicación" [06]Cómo citar este artículo / Referencia normalizada R Ventura, C Roca-Cuberes, A Corral-Rodríguez (2018) Introducción. El sector de la comunicación ha experimentado notables cambios derivados del fenómeno de la digitalización y el auge de las nuevas tecnologías. Debido a ello, urge la necesidad de repensar si los estudios universitarios están adaptados a estos cambios sobre medios digitales. Metodología. Se busca valorar por medio de una encuesta dirigidas a profesionales, docentes y estudiantes del área de la comunicación y entrevistas a profesionales del sector si las competencias académicas de los Grados de Comunicación y los perfiles profesionales actuales están adaptados a las necesidades de la Comunicación Digital Interactiva. Resultados y discusión. Las competencias más valoradas están relacionadas con la adaptación a los cambios, el aprendizaje autónomo y la RLCS, Revista Latina de Comunicación Social, 73 -Páginas 331 a 351 especialización digital, lo que lleva a pensar que el sector de la comunicación está cambiando, pero el sistema de educación universitaria no ha sabido adaptarse de momento.[EN] Introduction. The Communication sector has experienced notable changes derived from the phenomenon of digitalization and the rise of new technologies. Due to this, there is an urgent need to rethink whether university studies are adapted to these changes on digital media. Methodology. The aim is to assess, through a survey aimed at professionals, teachers and students in the area of Communication and interviews with professionals of the sector, if the current academic competences of the Communications degrees and the professional profiles are adapted to the needs of Interactive Digital Communication. Results and discussion. The most valued skills are related to the adaptation to changes, autonomous learning and digital specialization, which leads to think that the Communication sector is changing but the university education system has not been able to adapt at the moment.

Introduction. The communication sector has experienced remarkable changes provoked by the phenomenon of digitalisation and the rise of new technologies. Due to these changes, it has become urgent to assess whether the academic competencies and professional profiles currently considered in BA degrees in Communication are adapted to the needs and changes of the Interactive Digital Communication sector. Methods. This assessment is based on a survey applied to a sample of professionals, faculty and students in the area of communication, and on interviews with professionals of the same sector. Results and discussion. The most valued competencies are related to adaptation to changes, autonomous learning and digital specialisation, which leads us to think that the Communication sector is changing but also that at the moment the university education system has not been able to adapt. RLCS, Revista Latina de Comunicación Social, 73 -Pages 331 to 351 [Funded] [Research] |