Interactive Makeup Tutorial Using Face Tracking and Augmented Reality on Mobile Devices

Almeida, Dicksson Rammon Oliveira de; Guedes, Paulo Abadie; Silva, Manoela Milena Oliveira da; Silva, Andre Luiz Buarque Vieira e; Lima, João Paulo; Teichrieb, Verônica

doi:10.1109/svr.2015.39

Cited by 9 publications

(2 citation statements)

References 5 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A mirror system utilizing augmented reality (AR) was proposed to capture and analyze the facial features in real-time [17]. An interactive mobile application was proposed for makeup tutorials [2]. A makeup instruction with AR was proposed to provide special makeup tools [18].…”

Section: Makeup Guidancementioning

confidence: 99%

ILoveEye: Eyeliner Makeup Guidance System with Eye Shape Features

Wang¹,

Xie²

2022

Preprint

View full text Add to dashboard Cite

Drawing eyeliner is not an easy task for whom lacks experience in eye makeup. Everyone has a unique pair of eyes, so they need to draw eyeliner in a style that suits their eyes. We proposed ILoveEye, an interactive system that supports eye-makeup novices to draw natural and suitable eyeliner. The proposed system analyzes the shape of the user's eyes and classifies the eye types from camera frame. The system can recommend the eyeliner style to the user based on the designed recommendation rules. Then, the system can generate the original patterns corresponding to the eyeliner style, and the user can draw the eyeliner while observing the real-time makeup guidance. The user evaluation experiments are conducted to verify that the proposed ILoveEye system can help some users to draw reasonable eyeliner based on the specific eye shapes and improve their eye makeup skills 1 .

show abstract

Section: Makeup Guidancementioning

confidence: 99%

ILoveEye: Eyeliner Makeup Guidance System with Eye Shape Features

Wang¹,

Xie²

2022

Preprint

View full text Add to dashboard Cite

show abstract

“…Supplying this scarcity in the literature is important, as AR technology is applied more and more in different marketing fields. One example is in retail, where AR gives the augmentation of a product or a person (Rejeb et al, 2021), and beauty and cosmetics, where the use of magic mirrors provides recommendations for the makeup (Almeida et al, 2015), as well as the visual merchandising area, where augmented objects can be positioned in a real store (Jessen et al, 2020). In the e-commerce field, friendly shopping cart software can be used to boost the buying experience (Yaoyuneyong et al, 2014), similar to tourism, with tools for improving the immersion experience based on the augmentation of objects and environments, such as hotels rooms, restaurants, and museal contents (Siamionava et al, 2018).…”

mentioning

confidence: 99%

From virtual reality to augmented reality: A neuromarketing perspective

2022

View full text Add to dashboard Cite

Neuromarketing, virtual reality, and augmented reality in consumer behaviorRecent studies on consumer behaviors showed that the role of neuroscientific tools in increasing the knowledge of the neural mechanism is involved in the decision and emotional processes (Russo et al., 2022). Neuromarketing refers to the use of such tools in business practices, especially in advertising and marketing research (Ramsøy, 2019). It aims to overcome the limitations of the traditional methodologies by directly investigating emotional and cognitive reactions through electrophysiological and biometric measures (Karmarkar and Plassmann, 2019). In fact, traditional research uses self-report measures to investigate emotions, but this measurement is not sufficient to capture the complexity of the emotional experience since it is based on cognitive processes allowing to only investigate the conscious side of emotions (Micu and Plummer, 2010), and it is subjected to cognitive bias or social desirability (Missaglia et al., 2017). Neuroscience applied to consumer psychology can be crucial in understanding the role of advertising or other stimuli in the consumers' processing phases, wherein emotions can build meaning (Passyn and Sujan, 2006).Nowadays, consumers' needs are not only related to the product/service as such but also to the associated buying experience that must be enchanting, captivating, and fascinating (Kazmi et al., 2021). Virtual Reality (VR) and Augmented Reality (AR) technologies represent suitable candidates, given their abilities to produce intense and enhanced experiences (Slater et al., 2020). In marketing, VR has been investigated in different areas, such as the product and offer perception (Grudzewski et al., 2018), the impact on B2B buyer perceptions (Boyd and Koles, 2019), the evaluation of brands, and how they can be perceived depending on the vividness effect of VR (Van Kerrebroeck et al., 2017), and the tourism sector with highlights for the tourism promotion (Adachi et al., 2020). In marketing, AR is considered "a strategic concept that integrates digital information or objects into the subject's perception of the physical world, often in combination with other media, to expose, articulate, or demonstrate consumer benefits to achieve organizational goals" (Rauschnabel et al., 2019, p.44). Thanks to 3D virtual objects or environments -most of which are interactive (Javornik, 2016a)-placed into the Frontiers in Psychology 01 frontiersin.org

show abstract