Interdisciplinaridade em Marketing: Perspectivas de aplicação dos conceitos teóricos de campo e habitus de Pierre Bourdieu às pesquisas em Marketing

Roling, Liciane; Vieira, Francisco Giovanni David

doi:10.7867/1980-4431.2014v19n3p58-74

Cited by 3 publications

(1 citation statement)

References 16 publications

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“…Bourdieu's (1984) concept of cultural capital and its class-bound resources such as occupation, profession, and education has been used by many scholars to understand the role played by taste in consumption (Coskuner-Balli & Thompson, 2013;Holt, 1998;McQuarrie, Miller, & Phillips, 2013;Roling & Vieira, 2014;Üstüner & Holt, 2010). While Bourdieu's cultural capital concept presumes a static social taste arrangement, Gronow (1997) discusses taste in the dynamic, contingent, and transitory context of the standards of food fashion.…”

Section: Taste As a Reflexive Activitymentioning

confidence: 99%

The Taste Transformation Ritual in the Specialty Coffee Market

Quintão¹,

Brito

Belk

2017

Rev. adm. empres.

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Although the consumer culture field has addressed the role of ritual processes in consumption, no research has yet identified how connoisseur consumers, through ritual practices, establish and manipulate their distinction from other consumers. Drawing on key concepts from ritual theory, this research addresses the role played by ritual in connoisseurship consumption and consumers' taste. In conducting an ethnographic study on connoisseurship consumption, the first author immersed himself in the North American specialty coffee context-Toronto, Montreal, Seattle, and New York-from August 2013 to July 2014. He used long interviews and participant observation to collect data, which was then interpreted using a hermeneutic approach. We introduce the taste transformation ritual, theorizing the process that converts regular consumers into connoisseur consumers by establishing and reinforcing differences between mass and connoisseurship consumption. We develop a broader theoretical account that builds on consumption ritual and taste formation.KEYWORDS | Consumption ritual, connoisseurship consumption, taste, ethnography, specialty coffee. RESUMO

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Section: Taste As a Reflexive Activitymentioning

confidence: 99%

The Taste Transformation Ritual in the Specialty Coffee Market

Quintão¹,

Brito

Belk

2017

Rev. adm. empres.

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O cuidado nutricional por estrangeiros no Projeto Mais Médicos para o Brasil

Soares

Furtado

2017

Interface (Botucatu)

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We aim to investigate the influence of different sociocultural origins in both Cuban physicians participating in More Doctors Project for Brazil and Brazilian patients' diet and nutrition approach in primary health care services. The case study was made using triangulation method, ethnography, focus groups and interviews. It was applied Pierre Bourdieu's theoretical approach, in particular, the habitus (i.e. social and cultural origin) concept. The results showed that the diet and nutrition guidelines are highly influenced by the biomedical paradigm, attenuating possible influences of the habitus.

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Conceito de Habitus em Pierre Bourdieu e Norbert Elias

Dendasck¹,

Lopes²

2016

Revista Científica Multidisciplinar Núcleo do Conhecimento

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O comportamento humano é algo fascinante e ao mesmo tempo enigmático, sendo ele um objeto de estudo de diversas áreas do conhecimento, dentre elas a psicanálise, a psicologia, a antropologia e a sociologia. O presente artigo se trata de uma pesquisa qualitativa exploratória e tem como objetivos a compreensão de um conceito rico para as ciências sociais a partir do pensamento de dois importantes autores, Norbert Elias e Pierre Bourdieu. O estudo foi realizado através de uma pesquisa bibliográfica que reuniu importantes obras dos autores citados acima, assim como artigos científicos que abordam os autores trabalhados. Elias e Bourdieu em um primeiro momento podem parecer autores muito distantes um do outro, no entanto quando se compreende mais dos autores, se percebe que apesar das diferenças os dois se encontram em alguns pontos teóricos, por isso convém compreendermos melhor o conceito de habitus que é tão fundamental para a compreensão dos dois importantíssimos autores.

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Interdisciplinaridade em Marketing: Perspectivas de aplicação dos conceitos teóricos de campo e habitus de Pierre Bourdieu às pesquisas em Marketing

Abstract: Processo de avaliação por double blind review _________________________ Resumo Interdisciplinaridade em Marketing: Perspectivas de aplicação dos conceitos teóricos de campo e habitus de Pierre Bourdieu às pesquisas em Marketing

Cited by 3 publications

References 16 publications

The Taste Transformation Ritual in the Specialty Coffee Market

The Taste Transformation Ritual in the Specialty Coffee Market

O cuidado nutricional por estrangeiros no Projeto Mais Médicos para o Brasil

Conceito de Habitus em Pierre Bourdieu e Norbert Elias

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