Creams are multi-component semi-solid emulsions that find widespread utility across a wide range of pharmaceutical, cosmetic, and personal care products, and they also feature prominently in veterinary preparations and processed foodstuffs. The internal architectures of these systems, however, have to date been inferred largely through macroscopic and/or indirect experimental observations and so they are not well-characterized at the molecular level. Moreover, while their long-term stability and shelflife, and their aesthetics and functional utility are critically dependent upon their molecular structure, there is no real understanding yet of the structural mechanisms that underlie the potential destabilizing effects of additives like drugs, anti-oxidants or preservatives, and no structure-based rationale to guide product formulation. In the research reported here we sought to address these deficiencies, making particular use of small-angle neutron scattering and exploiting the device of H/D contrast variation, with complementary studies also performed using bright-field and polarised light microscopy, smallangle and wide-angle X-ray scattering, and steady-state shear rheology measurements. through the convolved findings from these studies we have secured a finely detailed picture of the molecular structure of creams based on Aqueous Cream BP, and our findings reveal that the structure is quite different from the generic picture of cream structure that is widely accepted and reproduced in textbooks. Oil-in-water creams are widely used in pharmaceutical products formulated to treat conditions like atopic dermatitis, rosacea and psoriasis 1. They also form the basis of veterinary medications used to assist wound-healing and treat skin infections 2 , and they are the basis too of a great many personal care products, spanning make-up foundations, anti-perspirants, sun lotions and deodorants 3. All such products are complex, multi-component colloids in which the constituent oil and water phases are stabilised through the addition of one or more ionic, non-ionic or zwitterionic surfactants, in combination with one or more co-surfactants (sometimes referred to as consistency enhancers) which might be long chain fatty acids, fatty alcohols or monoglycerides 4,5. Other components which might be added include humectants such as propylene glycol, anti-oxidants like α-tocopherol acetate, and preservatives like phenoxyethanol 6. The molecular architecture of any given cream formulation will clearly vary according to its chemical composition, and this in turn will determine its chemical and physical stability, and also impact the cream's sensory aesthetics and efficacy as a cosmetic, pharmaceutical, or veterinary product. Despite much research into the properties of creams and their many years of use, however, our understanding of their internal molecular structure is still far from complete, with the unavoidable consequence, therefore, that they are still formulated only in a semi-empirical manner. Junginger and co-workers 7 ...