“…The analysis of the context of transformations has revealed a higher role of education and learning at the personal level which is characteristic for the new type of the society (Levy, 1966, Inkeles, 1976, Dahrendorf, 1979, Kumar, 1988, Naisbitt & Aburdene, 1990, Giddens, 1990. The modern consumer of educational services is aimed to a larger extent at obtaining the practical, utilitarian knowledge, skills and competences and to a smaller extentthe universal theoretical knowledge (Maximova et al, 2016). Given the conditions of dual ethnic composition of the population in the certain region, and, in particular, approximately equally numbering shares of the population belonging to different language groups, there is also the problem of bilingualism actualized in the sphere of education.…”