Internacionalização de empresas brasileiras para um país emergente: evidências na rede de negócios Brasil-Rússia

Abstract

RESUMOEste artigo analisa a internacionalização de firmas brasileiras para o mercado russo tendo como base teórica o modelo revisado de Uppsala proposto por Johanson e Vahlne (2009) no contexto de economias emergentes. Este estudo é exploratório descritivo e enquadrado como estudo de casos múltiplos em quatro frigoríficos brasileiros que se internacionalizaram para o mercado russo. Os resultados mostram que o modelo revisado de Uppsala contribui parcialmente para a explicação da internacionalização das firmas estudadas. Alguns pressupostos, como a ligação de mercado a mercado pela rede de negócios, o reconhecimento pela rede de competências inerentes à firma, a possibilidade de decisão de comprometimento no relacionamento da rede para a firma e o inverso foram empiricamente encontrados. Contudo, o modelo revisado de Uppsala não considera a possibilidade da utilização da rede de negócios como limitação da expansão de firmas tampouco no retorno de atributos de competências e capacidades da firma como diferencial em situações de redes de negócio com alto nível de confiança encontrados neste estudo.Palavras-chave: estratégia de internacionalização, redes de negócio, países emergentes. ABSTRACTThis article examines the internationalization of Brazilian firms in the Russian market through the revised Uppsala model (Johanson and Vahlne, 2009) in the context of emerging economies. This paper is an exploratory descriptive study with qualitative variables and is framed as a multiple case study carried out with four Brazilian meatpacking firms which internationalized their activities into the Russian market. The results show that the revised Uppsala model partially contributes to explaining the internationalization of firms studied. Some assumptions, like the link from market to market through the business network, the network's acknowledgement of the inherent powers in the firm, the possibility of a decision of commitment in the relationship to the firm's network and the reverse were found empirically. However, the revised Uppsala model does not envisage the use of networks limiting the expansion of firms neither the return attributes of competence and capabilities of the firm as a differential in cases of business networks with high level of commitment, found in this research.

Distância psíquica no processo de internacionalização: a percepção dos expatriados brasileiros

“…The growth of FDI from companies in emerging countries, in addition to the increased flow of FDI from developed countries in recent years, indicates the strength of business internationally. At the same time, consumers become more demanding with regard to quality, technology, and product prices, which increases the need to adapt to this fierce environment of international competition (THOMÉ; MACHADO; VIEIRA, CARVALHO, 2013).…”

“…One of the main ways to create growth opportunities in companies is by entering new markets beyond national borders (JOHANSON, VAHLNE, 1977;THOMÉ;MACHADO;VIEIRA, CARVALHO, 2013). Between 1997 and 2007, on average, sales from subsidiaries and the value added by these operations accounted for 52% and 10% of the world's Gross Domestic Product; subsidiaries exports were equivalent to 33% of world exports; and annual foreign direct investment (FDI) of Multinational Corporations (MNCs) (Multinational Corporations that control and manage production establishments located in at least two countries) amounted to 12% of global gross capital (MARIOTTO, 2007).…”

“…Between 1997 and 2007, on average, sales from subsidiaries and the value added by these operations accounted for 52% and 10% of the world's Gross Domestic Product; subsidiaries exports were equivalent to 33% of world exports; and annual foreign direct investment (FDI) of Multinational Corporations (MNCs) (Multinational Corporations that control and manage production establishments located in at least two countries) amounted to 12% of global gross capital (MARIOTTO, 2007). In recent years, it has also been observed that among emerging countries the trend of intensification of the process of internationalisation has not declined (THOMÉ; MACHADO; VIEIRA, CARVALHO, 2013).…”