Internal and external communication of the cabin crew within 'Qatar Airways' airline

Abstract

In addition to the fact that communication is important for everyday life, it could also be considered as a determinant of business performances, on the basis of knowledge or ignorance of cultural differences between the stakeholders throughout their business interactions. Accordingly, this research is based on an analysis regarding the behavioral standards and acceptable values that one global company represents to its employees and expectations regarding the implementation of these standards and values throughout the business communication with customers, but also with colleagues, members of different cultures. Data collecting procedure and data analysis were conducted on the basis of historical, comparative and descriptive methods, including the synthesis. Also, a survey research was conducted during the 2016 on the sample that obtained ten employees in "Qatar Airways" airline. The research results pointed to the importance of fundamentally approach to cultural differences in business, especially in organizations that are operating beyond the boundaries of one national culture, in order to avoid the possible problems in business communication, which might occurate on a daily basis in international companies, but also in much smaller, especially in the field of tourism. Thus, beside the contribution to the theory regarding the impact of cultural differences on business communication, these research results might have practical implications for all of the companies that are operating within the global market.