“…Service quality is the strongest dri ver that can stimulate users to use a system (Hu et al, 2009). Service quality has been shown to influence users satisfaction, users inten tion, and users retention (Devina & Waluyo, 2016;Fleischman, Johnson, & Walker, 2017;Havelka & Merhout, 2013;Prasad, Green, & Heales, 2014;Yuhertiana, 2016). So, the roles of assurance and reliability di mensions of service quality is important to influencing continuance intention (Chiang & Limato, 2015).…”