“…Over time, liability of foreignness is expected to decline as a foreign subsidiary accumulates market knowledge regarding customer preferences, suppliers, and institutions (Johanson & Vahlne, 1977;Tschoegl, 1987;Zaheer & Mosakowski, 1997). Market experience enables the foreign subsidiary to make more informed decisions in the host country (Johanson & Vahlne, 1977;Tschoegl, 1987). Kostova and Zaheer (1999) suggested that insufficient information about a foreign subsidiary on the part of host country customers, suppliers, and institutions can lead to discriminatory treatment of the foreign subsidiary, such as unwillingness to conduct business with it or stereotyping foreign subsidiaries as inferior to domestic firms.…”