International strategies in tourism.

Abstract

After first analysing the internationalization process of firms in the tourism sector and proposing that the internationalization process is usually sequential for most small and medium tourism firms, this chapter identifies the factors determining the export activity, with special emphasis on internal factors, particularly the demographic characteristics of the decision makers. The chapter then examines the key strategic aspects in internal and external analyses and their importance to internationalization.

Ensuring Sustainable Development Goal in Rural Africa through Adult Literacy Programme: A Case Study of Technology Usage in Developing Nations

“…Pehrsson [25] submits that a large portion of the population in the developing economy still struggle with illiteracy and the ability to read, write or participate actively in the economy-a situation that continues to make Africa the continent with the lowest number of literates. In recent years, there has been an increasing interest in the use of mobile technology across the African continent.…”