The unprecedented development of all areas of human concern, in particular the growth of tourism as a central and global phenomenon has drawn the researchers' attention to tourism and the investigative potential of the language used in tourism. This paper discusses the ways in which the English language relates to tourism and sociology, laying particular emphasis on the role language plays in revealing much about how tourism operates, how perceptions, identities are formed and, henceforth, how tourism as a system depends on the use of language. The article is grounded in the seminal works