“…Empirical evidence is abundant regarding rapid internationalization processes (e.g., Oviatt & McDougall, ), frequent adoption of high‐commitment modes for initial international entry (e.g., Madsen & Servais, ), and leapfrogging over stages of internationalization (e.g., Hedlund & Kverneland, ). Although leapfrogging has been typically used to describe the internationalization process of born‐globals, international new ventures, and small‐ and medium‐sized enterprises (e.g., Oladottir, ; Oviatt & McDougall, ), we argue that the logic also applies to latecomers to the global market. In fact, leapfrogging behaviour by EM firms has been recorded in the international business literature (e.g., Young, Huang, & McDermott, ).…”