Internationalization of Spin Off From the Perspective of Its Client Capital

Abstract

This paper analyses in detail the influence of customer relationships on the internationalization of university Spin-Offs. Relational capital is a source of sustainable competitive advantage for these types of companies given the innovation and technological development they generate. From the background, a management model has been designed and implemented to concludes that: customer relations exert a positive influence on the internationalization of university Spin-Off. The perceived satisfaction of customers has a special incidence and, moreover, it is important to have a wide portfolio of them establishing strong links. It will provide information about their needs and may affect their loyalty.