Internationalizing through networks from emerging to developed markets with a case study from Ghana to the U.S.A.

Kujala, Irene; Törnroos, Jan-Åke

doi:10.1016/j.indmarman.2018.01.015

Cited by 39 publications

(42 citation statements)

References 82 publications

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“…The pilot study is conducted to be qualitative, with the aim to explore the effects of digital interactions between SMEs and service providers on internationalisation among SMEs. The methodological design and procedures were based on Merriam proposals, emphasizing on constructing a conceptual framework about the studied phenomenon based on the multiple case qualitative study [22]. Three criteria of the SMEs were set.…”

Section: Methodsmentioning

confidence: 99%

“…It is essential to increase productivity and maintain activity in the global market in order to contribute towards the economy [19], [21], [40]. Hence, sufficient resources are essential for SMEs to adapt to the foreign market business environment for acquiring competitive advantage and to speed internationalisation [5], [7], [22]. Therefore, SMEs should be able to rely on the supporting agencies to effectively mitigate the liabilities of smallness as well as to help to overcome the challenges and barriers [14], [33].…”

Section: Literature Reviewmentioning

confidence: 99%

“…From the point of view of economic development, SMEs contribute to the growth of the economy in ensuring stability and trade balance [45], [47]. From the perspective of social development, SMEs provide employment opportunities and increase the standard of living [22], [27], [47]. SMEs are an important group because they represent more than 95% of businesses worldwide and account for at least 60% of the private sector employment in the world [27], [47].…”

Section: Introductionmentioning

confidence: 99%

“…In fact, most of SMEs in developing countries gain advantage from the utilisation from various aspects of interaction and the role of supporting agencies [32], [33], [44]. This is indicated as the most significant networking strategy to assist the internationalisation of SMEs [22], [25], [43]. The role of the network between the service providers and SMEs is essential in the internationalisation process [24].…”

Section: Introductionmentioning

confidence: 99%

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Digital Interactions and Internationalisation of Small, Medium Enterprises

Mohamad*¹,

Rizal²,

Basiruddin³

et al. 2019

IJRTE

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Digital interactions of Small Medium Enterprises (SMEs) in developing countries in regards to the internationalisation is not well explored. This research shows how the digital communications amongst service providers and SMEs enable internationalisation among SMEs. The importance of the digital interactions such as social media, online marketing and mobile phone afforded the internationalisation. The results suggest social media, online marketing and mobile phone can speed up the internationalisation when SMEs and service providers utilize the digital interactions. In other words, instead of using conventional interactions as determinant of internationalisation, digital interactions may be an enabler for SMEs in regards towards internationalisation.

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Section: Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Digital Interactions and Internationalisation of Small, Medium Enterprises

Mohamad*¹,

Rizal²,

Basiruddin³

et al. 2019

IJRTE

View full text Add to dashboard Cite

show abstract

“…However, it is also interesting to consider firms from a developing country entering a developed country. This has been studied in the case of a textile industry firm from Ghana entering the market in the US (Kujala & Törnroos, 2018), but scholars could continue exploring the institutional and contextual factors affecting such firms.…”

Section: Future Researchmentioning

confidence: 99%

Uncovering the scaling of innovations developed by grassroots entrepreneurs in low-income settings

Wierenga

2019

Entrepreneurship & Regional Development

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Revisiting models of internationalization: Pre‐export phase and lateral rigidity of emerging market Small and Medium Enterprises

Mishra

Paul

Czinkota

2022

Thunderbird Intl Bus Rev

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The purpose of this paper is to revisit theories of internationalization and explore their export commencement processes from emerging market lenses. The paper combines the two important concepts, the pre-export phase and lateral rigidity to deliberate the internationalization phenomenon of SMEs. The paper draws on extant literature on the SME internationalization process and applies qualitative methods to provide deep insights into the pre-export phase. The study uses four longitudinal context-based case studies based at India for generalization. The conceptualization and findings show that SMEs in emerging markets require processes and innovations from a strategic and planning perspective. Emerging market SMEs require a combination of resource-building in the pre-export phase and the right stimuli to overcome lateral rigidity to start internationalization. This paper addresses the phase before internationalization and the concept of lateral rigidity to provide a holistic view of SME internationalization from the emerging country's perspective.

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Internationalizing through networks from emerging to developed markets with a case study from Ghana to the U.S.A.

Cited by 39 publications

References 82 publications

Digital Interactions and Internationalisation of Small, Medium Enterprises

Digital Interactions and Internationalisation of Small, Medium Enterprises

Uncovering the scaling of innovations developed by grassroots entrepreneurs in low-income settings

Revisiting models of internationalization: Pre‐export phase and lateral rigidity of emerging market Small and Medium Enterprises

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