Internationalizing Your Marketing Course: The Foreign Study Tour Alternative

Johnson, Denise M.; Mader, Deanna

doi:10.1177/027347539201400205

Cited by 35 publications

(34 citation statements)

References 11 publications

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“…Johnson and Mader (1992) noted that these programs are costly to develop, operate, and participate in. They further identified a series of benefits of the international study tour, including the benefits of a small-group experience (including working in small groups), exposure to different experiences and a deeper engagement with the host culture, and enhanced knowledge retention due to the unique experience.…”

Section: Previous Studies On Experiential Learningmentioning

confidence: 99%

Tourism Field Studies: Experiencing the Carnival of Venice

Arcodia

Dickson

2013

Journal of Hospitality & Tourism Education

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Many studies in a diversity of disciplines document examples of experiential education, but there is a current need to report studies that explore such examples within tourism, hospitality, and event management contexts. These documented cases can contribute to the development of a stronger theoretical foundation upon which to base future programs within tourism, hospitality, and event management contexts. Well-designed experiential education programs have the potential to surmount some of the limitations of more traditional approaches to instruction. This article offers an evaluative account of an experiential education program (a study tour) that used the Carnival of Venice as its focus. Students were invited to learn about this renowned event and the city that hosts it by participating in a multiplicity of experiential activities that were presented as a university-credited elective course. An examination of participant experiences demonstrates a very high level of interest in this form of experiential education and provides key learnings in 3 specific areas: demographics and the influence of prior travel experience, the relationship between motivation to attend and destination appeal, and the potential for creativity in assessment.

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Section: Previous Studies On Experiential Learningmentioning

confidence: 99%

Tourism Field Studies: Experiencing the Carnival of Venice

Arcodia

Dickson

2013

Journal of Hospitality & Tourism Education

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“…In these approaches, student learning is achieved through traditional classroom lectures, which lack experiential impacts and are limited in contributing to students' understanding of the dynamics and complexity of a foreign country. Thus, some studies advocate the experiential approach and suggest that business schools launch study-abroad programs as an alternative to curriculum internationalization (Alon, 2003;Cotner, Jones, & Kashlak 2003;Henthorne, Miller, & Hudson, 2001;Johnson & Mader, 1992;Sarathy, 1990).…”

Section: Current Approaches For Internationalizationmentioning

confidence: 99%

“…A foreign study tour would overcome the drawbacks of conventional classroom pedagogy by subjecting students to real-life experiences, with a diverse culture and the intricate business aspects of foreign countries (Allen & Young, 1997;Alon, 2003;Henthorne et al, 2001;Johnson & Mader, 1992). During the process of visiting or studying abroad, students gain more memorable insights of business operations in different countries.…”

Section: Current Approaches For Internationalizationmentioning

confidence: 99%

Addressing AACSB Global and Technology Requirements: Exploratory Assessment of a Marketing Management Assignment

Greene

Bao

2009

Journal of Teaching in International Business

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“…Wilson (1987) suggests that the most rewarding cross-cultural experiential learning comes from intensive cultural immersion and advocates that such learning should be a core component of the education system. There are many opportunities for students to participate in some kind of international study abroad program (Johnson & Mader, 1992;Schuster et al, 1998), which include international student exchanges, internships, and short-term study trips. While the study abroad programs offer more opportunities for cultural immersion, living and studying abroad for a semester can be an expense (both financially and temporally) that puts the opportunity out of the reach of many.…”

Section: Introductionmentioning

confidence: 99%

“…While research has been done on the benefits of international exchange programs and studying in a different country or culture (Johnson & Mader, 1992;Schuster et al, 1998), we know little about the benefits of the short-term study trips. This paper examines the role of the group in the short-term study trip, paying particular attention to how the group facilitates and/or inhibits cultural learning.…”

Section: Introductionmentioning

confidence: 99%

Cultural Learning through a Sport Tourism Experience: The Role of the Group

Fairley

Tyler

2009

Journal of Sport & Tourism

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With the growth in international communication technologies, geographic mobility, and international trade, there is increasing pressure to internationalize the sport management and business curricula to reflect the global milieu in which the industry now operates. Understanding cultural differences has been identified as a key competency for students learning about international issues (Lundstrom et al., 1996). Experiential learning and immersion have been identified as key methods of cultural learning provided through both international trips and study abroad experiences (Andrus et al., 1995). Short-term study trips, a form of group-based sport tourism, are a commonly used avenue provided to expose students to a different culture and facilitate cultural learning. This research uses participant observation, interviews, and content analysis of student reflection papers on five international trips (n ¼ 38), which form part of a university course, to study the effectiveness of teaching culture through short-term, sportfocused group travel. Such travel alleviates the financial and temporal challenges of longterm study programs but faces challenges because of the short time period and potential group-centric behavior. Results suggest that while cultural learning is somewhat hindered by insular behavior common in group travel, the group can itself serve as a valuable learning opportunity through periods of informal discussion and exposure to other group members' experiences. Activities on the trip, such as meetings with sport organizations, game attendance, and homestays with locals, are central to foreign exposure. Further, pre-trip preparation in the form of readings, lectures, and videos coupled with posttravel debriefing deepen individuals' understanding of cultural variations.

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Internationalizing Your Marketing Course: The Foreign Study Tour Alternative

Cited by 35 publications

References 11 publications

Tourism Field Studies: Experiencing the Carnival of Venice

Tourism Field Studies: Experiencing the Carnival of Venice

Addressing AACSB Global and Technology Requirements: Exploratory Assessment of a Marketing Management Assignment

Cultural Learning through a Sport Tourism Experience: The Role of the Group

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