2021
DOI: 10.3390/jtaer16060136
|View full text |Cite
|
Sign up to set email alerts
|

Internet Celebrities’ Impact on Luxury Fashion Impulse Buying

Abstract: This study investigates how the endorsements of Internet celebrities (ICs) may drive consumer trust in their marketing campaigns, and subsequently affect impulse buying in relation to luxury fashion brands. Drawing on the framework of persuasion with a particular emphasis on the role of receivers, this study identifies five main characteristics, namely, the popularity of ICs, identification, IC adoration, social distance, and the perceived fit that may contribute to promoting impulse buying. A survey was condu… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
4
1

Citation Types

0
23
0

Year Published

2022
2022
2024
2024

Publication Types

Select...
4
2

Relationship

0
6

Authors

Journals

citations
Cited by 32 publications
(28 citation statements)
references
References 103 publications
0
23
0
Order By: Relevance
“…In terms of online celebrities, previous research has mostly focused on the definition (Khamis et al, 2017 ), the characteristics (Chen et al, 2021 ), the identification (Li and Du, 2011 ), and the Influence of opinion leaders in the field of consumer behavior (Kim and Kim, 2021 ). Furthermore, a recent opinion leadership study focuses on their characteristics' influence in social commerce (Chen et al, 2021 ).…”
Section: Discussionmentioning
confidence: 99%
See 4 more Smart Citations
“…In terms of online celebrities, previous research has mostly focused on the definition (Khamis et al, 2017 ), the characteristics (Chen et al, 2021 ), the identification (Li and Du, 2011 ), and the Influence of opinion leaders in the field of consumer behavior (Kim and Kim, 2021 ). Furthermore, a recent opinion leadership study focuses on their characteristics' influence in social commerce (Chen et al, 2021 ).…”
Section: Discussionmentioning
confidence: 99%
“…The five main characteristics of Internet celebrities that promote impulse buying are popularity, recognition, homogeneity, social distance, and perceived fit (Li and Du, 2011 ; Chen et al, 2021 ), respectively. According to Amazon platform research and analysis, the more famous people are, the more likely they are to have an impact on consumers, resulting in an increase in product sales (Chevalier and Mayzlin, 2006 ).…”
Section: Literature Review and Research Hypothesesmentioning
confidence: 99%
See 3 more Smart Citations