2017
DOI: 10.20525/ijfbs.v6i3.716
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Interrelationships and consequential effects among technological innovation, service consistency, customer satisfaction and loyalty in banking

Abstract: <p>The key to long-term success in banking is consistent improvement and delivering of quality product and or value-added service that conform to the expectations of customers. IT-innovative products/services and processes (technological innovation) facilitate these key elements of customer satisfaction and critical factors for retaining valued customers. The objective of this paper is to explore the effects of technological innovation on service consistency and the consequential effects on customer sati… Show more

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Cited by 4 publications
(7 citation statements)
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“…It is a measured mechanism of commitment for the stakeholders to a distinctly new or modified market form (Sprong et al, 2021). Technological innovation involves the development or modification of some technology, specifically IT and IJIS 14,3/4 software (Cancer and Mulej, 2006;Hartnell et al, 2011;Obeng and Mkhize, 2017;Ding et al, 2018). The introduction of new business practices to enhance knowledge for an effective workflow is a form of organizational innovation (Ferreira et al, 2019).…”
Section: Drivers Of Innovation In An Organizationmentioning
confidence: 99%
“…It is a measured mechanism of commitment for the stakeholders to a distinctly new or modified market form (Sprong et al, 2021). Technological innovation involves the development or modification of some technology, specifically IT and IJIS 14,3/4 software (Cancer and Mulej, 2006;Hartnell et al, 2011;Obeng and Mkhize, 2017;Ding et al, 2018). The introduction of new business practices to enhance knowledge for an effective workflow is a form of organizational innovation (Ferreira et al, 2019).…”
Section: Drivers Of Innovation In An Organizationmentioning
confidence: 99%
“…In fact, there are other constructs that contribute to the variance in experiential loyalty. Future studies could extend this research by adding constructs such as reputation (Ali et al , 2014), service consistency (Obeng and Peter, 2017), bank image (Alnaser et al , 2017) and experiential value (Wu, H.C., Cheng, C.C. and Ai, C.H., 2018; Wu, Li and Li, 2018) as the antecedents of experiential loyalty.…”
Section: Limitations and Future Research Directionsmentioning
confidence: 99%
“…This is usually due to the fact that growth stage is often characterised by higher profits and sales. Aggressive innovations in the infancy stage ripple into the growth stage; significant improvements of the product quality and attributes will have been undertaken to not only to match, but also exceed customer expectations (Obeng & Mkhize, 2017). This causes the spread of positive word-of-mouth about the product which in turn influences the attraction of new customers.…”
Section: Growth-stagementioning
confidence: 99%