Flower‐visiting insects (FVIs) are an ecologically diverse group of mobile, flying species that should be protected from pesticide effects according to European policy. However, there is an ongoing decline of FVI species, partly caused by agricultural pesticide applications. Therefore, the risk assessment framework needs to be improved. We synthesized the peer‐reviewed literature on FVI groups and their ecology, habitat, exposure to pesticides, and subsequent effects. The results show that FVIs are far more diverse than previously thought. Their habitat, the entire agricultural landscape, is potentially contaminated with pesticides through multiple pathways. Pesticide exposure of FVIs at environmentally realistic levels can cause population‐relevant adverse effects. This knowledge was used to critically evaluate the European regulatory framework of exposure and effect assessment. The current risk assessment should be amended to incorporate specific ecological properties of FVIs, that is, traits. We present data‐driven tools to improve future risk assessments by making use of trait information. There are major knowledge gaps concerning the general investigation of groups other than bees, the collection of comprehensive data on FVI groups and their ecology, linking habitat to FVI exposure, and study of previously neglected complex population effects. This is necessary to improve our understanding of FVIs and facilitate the development of a more protective FVI risk assessment. Environ Toxicol Chem 2019;38:2355–2370. © 2019 The Authors. Environmental Toxicology and Chemistry published by Wiley Periodicals, Inc. on behalf of SETAC