The purpose of this study was to examine the contents of the literature published in the Journal of Sports Economics (JSE), the first academic journal exclusively focused on the economics of sport. Content analysis methodology was used to examine every journal issue (N = 10) published from the inaugural issue in 2000 through the second issue in 2002. Collectively, the 10 issues yielded 55 articles representing the work of 77 authors (95.3% male, 4.7% female). The majority of the articles reviewed were quantitative (94.1%), and the preferred statistical methodology utilized was regression analysis (64%). The highest percentages of articles focused on team performance and payrolls (20%) as well as labor market research (12.9%). Additional content areas analyzed in this study included measures related to editor, reviewers, authors, sport industry segmentation, gender, scholarly productivity, geographical and institutional makeup, and professional level. Findings and implications are discussed.