Introducing new products that affect consumer privacy: A mediation model

This research focuses on transparency in a digital environment, examines how it is perceived by customers through different evaluations (perceived clarity, objectivity, and openness), and examines how each of these dimensions affects customer trust and engagement to the brand. It pointed out that judgments of transparency differ according to the relationship that consumers have personally developed with their digital environment (literacy, consumer acumen, and concern for privacy). Based on an empirical study conducted in e-commerce ( N = 445), the results show that perceived clarity – unlike perceived objectivity – is accompanied by a decline in trust and has a direct impact on engagement. On the contrary, perceived openness encourages engagement but not trust. This research highlights how consumer literacy and consumer acumen promote the perception of transparency, while concern for privacy degrades it. Theoretical and practical implications are then drawn from this research.

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“…self-disclosure, engagement, trust, etc. ), as has often been shown in studies on the privacy paradox (Lancelot Miltgen et al, 2016).…”

Section: The Need For Consumers To Master the Digital Environmentmentioning

confidence: 54%

Digital transparency: Dimensions, antecedents and consequences on the quality of customer relationships

Portes

N’Goala

Cases

2020

Recherche et Applications en Marketing (English Edition)

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“… Anderson and Gerbing, 1984 ; Cheah et al., 2018 , p. 145; Kappel, 2019 , pp. 131–156; Miltgen et al., 2016 , p. 4661; Peterson and Merunka, 2014 ) have employed Jöreskog’s (1973 ; 1974) rho (ρc) along-with traditional Cronbach’s (1951) alpha (α) values as an indicator of reliability in their SEM models. However, considering Sijtsma’s (2008) viewpoint on the shortcomings of Cronbach’s (1951) alpha (α) values we have employed a more latest and modern approach i.e.…”

Section: Research Methodology and Data Analysismentioning

confidence: 99%

Cleaner production practices at company level enhance the desire of employees to have a significant positive impact on society through work

Farooq

Salam

2021

Journal of Cleaner Production

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Implementation of cleaner production practices (CPP), service quality (SQ) and corporate social responsibility (CSR) is often studied at organizational level. A number of studies on trio have reported it’s significant impact on overall organizational performance and profitability across the globe. However, not much is studied about the individual level micro influence of these constructs on employee engagement (EE), organizational pride (OP), organizational identification (OI) and “desire to have a significant impact through work” (DSIW). Therefore, this study presents a comprehensive framework for assessing the impact of the implementation of CPP, SQ and CSR on EE, OP, OI and DSIW. Data collected from 320 non-managerial staff members employed at a garments manufacturing company in Pakistan was analyzed using partial least square (PLS) approach. Findings revealed that the implementation of CPP, SQ and CSR plays an important role in shaping EE, OP, OI and DSIW in the garments manufacturing industry. Further, it is found that the implementation of CPP has a non-significant impact on SQ. Additionally, results of the importance-performance map analysis (IPMA) have also confirmed that the implementation of CPP at company level has shown a highest importance and performance amongst all the latent constructs proposed as predictors of DSIW in the garments manufacturing industry. These findings are a step forward and unique contribution of this study in the domain of CPP, SQ, CSR, EE, OP, OI and DSIW.

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“…The challenges include consumer privacy, societal equality, and individual wellbeing. For example, Lancelot Miltgen et al discuss how privacy concerns can affect consumers' intention to accept IT innovation, and Krafft et al investigate permission marketing and consumers' related privacy concerns [72,73]. In line with Christian Rauch, "While surely, technology is also among the culprits of many of our problems, it is clear that technological development and innovation will be at the heart of moving towards a sustainable future" [74].…”

Section: Contributions To Existing Knowledgementioning

confidence: 99%

Developing a Digital Artifact for the Sustainable Presentation of Marketing Research Results

Shen

Garza

2019

Sustainability

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The rapid development of technology transforms the way researchers conduct projects, communicate with others, and disseminate findings. In addition to traditional presentations of research results, this paper argues that building a digital artifact is another optional method for the dissemination of research findings from the perspective of marketing. Thus, 20 Irish and Chinese micro-influencers were investigated from March 2016 to March 2019, and their microblogs were analyzed by text mining techniques. Consequently, the paper finds four types of keywords that micro-influencers apply to their marketing on social media. Based on the marketing keywords, a digital tool is designed to label fashion keywords in the microblogging automatically. The proposed tool not only contributes to model fashion bloggers’ content and increase the influence of marketing on social media but also enlightens marketing scholars to develop digital tools for the sustainability of disseminating research results.

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Introducing new products that affect consumer privacy: A mediation model

Cited by 62 publications

References 44 publications

Digital transparency: Dimensions, antecedents and consequences on the quality of customer relationships

Digital transparency: Dimensions, antecedents and consequences on the quality of customer relationships

Cleaner production practices at company level enhance the desire of employees to have a significant positive impact on society through work

Developing a Digital Artifact for the Sustainable Presentation of Marketing Research Results

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