This study critically engages with the ‘end of neoliberalism’ debates which have peaked following the globally detrimental impacts of the Covid-19 pandemic. The paper suggests that crises of the pandemic predetermine neither the end of neoliberalism nor its regeneration. It is argued that ‘death or resurrection’ of neoliberalism is conditioned in the ways through which subjects experience ongoing crises and translate them into particular actions. On that basis, the paper focuses on Turkey’s labour regime under pandemic conditions to reveal how the imaginings and political practices of the Turkish state, companies, and (self-employed courier) workers regenerate the enduring principles of neoliberalism – including (global) market competitiveness, deregulation, labour market flexibility, economic individualism, and status-seeking – even in moments of crises. The paper concludes with a brief discussion on the emerging visibility of alternative modes of practices, which potentially involve new possibilities to mobilise towards post-neoliberal politics under crisis-ridden pandemic conditions.