Introduction: CSR and Diversity Management

Hansen, Katrin; Seierstad, Cathrine

doi:10.1007/978-3-319-43564-0_1

Cited by 11 publications

(14 citation statements)

References 36 publications

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“…The review of studies carried out so far also supports the view that external communication related to DM targets both internal and external stakeholders (Mor Barak, 2005)a view that accords with the comprehensive stakeholder view of modern CSR (Hansen and Seierstad, 2017). Apart from that, external communication related to DM represents an area of contemporary corporate practice judged by both employees and external stakeholders as being necessary for and constitutive of a socially responsible organization (Cole et al, 2016;Hameed et al, 2016).…”

Section: Understanding Dm As a Key Component Of Csr Practice And Communicationmentioning

confidence: 70%

“…Internal CSR practices (Hameed et al, 2016) and their close connection to DM initiatives (Karatas-Ozkan et al, 2014) have for the most part been overlooked. DM research, on the other hand, shows substantial knowledge gaps in relation to diversity-focused communication, especially outside the workplace ( for a few exceptions, see Simons, 2002;Ravazzani, 2016), and additionally in the intersections between DM and CSR (Hansen and Seierstad, 2017). However, recent academic works (e.g.…”

Section: Introductionmentioning

confidence: 99%

“…However, recent academic works (e.g. Hansen and Seierstad, 2017;Karatas-Ozkan et al, 2014) prompt scholars to a more thorough examination of the links and benefits of acknowledging the connection between CSR and DM in both theory and practice. This is particularly relevant in the context of online external communication, which organizations employ to give visibility and legitimacy to both areas of management practice.…”

Section: Introductionmentioning

confidence: 99%

“…Theoretical framework: bridging DM and CSR Setting the background: DM and CSR as two strategic areas of contemporary corporate practice DM and CSR represent two distinct established areas of scholarly research and voluntary management practice. Both areas emerged originally in the USA (Hansen and Seierstad, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…DM concerns practices intended to provide employees with an inclusive environment in which they can achieve their full potential, while at the same time enhancing the organization's capacity to grow, innovate and meet pressing societal demands for responsible conduct with activities that may also extend beyond the boundaries of the organization (Mor Barak, 2005;Ravazzani, 2016). The construct of diversity is "multi-level" (Hansen and Seierstad, 2017) and generally comprises the vast range of differences that make up the spectrum of human heterogeneity (Loden and Rosener, 1991). Over the years, both scholarly literature and corporate practice have redirected attention from a limited array of legally protected and social identity groups' attributes (commonly referred to as the "big 6": age, disability, ethnicity, gender, religion and sexual orientation) to additional dimensions of diversity that can be relevant in organizational contexts, such as knowledge, competencies, working styles and attitudes (Bendl et al, 2008;Ely and Thomas, 2001).…”

Section: Introductionmentioning

confidence: 99%

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Bridging diversity management and CSR in online external communication

Maier

Ravazzani

2019

CCIJ

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Purpose The purpose of this paper is to address the need to reconsider online external communication that integrates diversity management (DM) and corporate social responsibility (CSR) by examining the multimodal discursive strategies purposefully employed by organizations to reflect the symbiotic relationship between these two areas of management practice and to communicatively emphasize their corporate commitment. Design/methodology/approach Building on the recently emerged stream of literature linking DM and CSR, and adopting a critical perspective on discourse analysis, this study delves into the multimodal discursive strategies that help bridge DM and CSR in online external communication. The analytical approach proposed is used for the qualitative analysis of 43 web pages selected from Microsoft company’s “Global Diversity and Inclusion” website. Findings Findings highlight the discursive efforts made by the organization to strategically integrate DM and CSR communication into one single framework. The analysis reveals how the coordinates of social practices (social actors and social actions) are purposefully and multimodally recontextualized in the corporate discourse when communicating this integration. Originality/value This study extends the focus of critical discourse analysis from exclusively language to the interplay of different semiotic modes, offering a fine-grained exploration of the multimodal meaning construction performed by organizations in the context of online external communication.

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Section: Understanding Dm As a Key Component Of Csr Practice And Communicationmentioning

confidence: 70%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Bridging diversity management and CSR in online external communication

Maier

Ravazzani

2019

CCIJ

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Inclusion as a Component of CSR and a Brand Connection Strategy

Laskin¹,

Kresic²

2021

Public Relations for Social Responsibility

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Heading for new shores

Weder

Einwiller

2019

CCIJ

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Purpose This editorial is an introduction to the special issue on CSR communication related to the 4th CSR Communication Conference, held in Vienna (Austria) in September 2017. The purpose of this paper is to critically reflect on the state-of-the-art in academic research on CSR communication concepts, strategies and future scenarios. Design/methodology/approach The editorial critically evaluates existing academic research dealing with CSR communication in the digital age. More precisely, it analyses established theories and concepts of CSR communication in terms of their fit to meet future challenges. Findings It can be noted that CSR communication practice is heading for new shores. Economic pressure, legal and political requirements, reputation risks in a digital media ecology and a new civic-minded and well-being-oriented generation of employees require a reorientation of CSR communication from information to impact orientation. Thus, the authors complement the approach of communication about CSR with the concept of communicative responsibility as a normative framework for corporate communication in the future. Originality/value The analyzed literature as well as the papers of the CSR Communication Conference indicate that the authors are heading toward a future of impact- instead of information-oriented communication. Here, communicative responsibility comes in as a fourth dimension of corporate responsibility, offering a normative framework for strategic, impact-oriented sustainability communication, integrated reporting and internal CSR.

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Introduction: CSR and Diversity Management

Cited by 11 publications

References 36 publications

Bridging diversity management and CSR in online external communication

Bridging diversity management and CSR in online external communication

Inclusion as a Component of CSR and a Brand Connection Strategy

Heading for new shores

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