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Despite being a practice of vital importance for corporations, investor relations commands little attention in scholarly research. The studies of investor relations from a strategic communication standpoint are almost nonexistent in the United States. At the same time, investor relations today is undergoing a major shift from financial reporting to building and maintaining relationships with shareholders. The article reviews literature to define the current body of knowledge and state of research in investor relations. Then, the article reports on a survey of Fortune 500 companies to identify major investor relations practices at corporations: investor relations activities, their target audiences, their place in organizational structure, the education of investor relations officers, and what problems investor relations officers face.

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Purpose -The purpose of this paper is to review the historical development of the models/dimensions of public relations. The extensive criticism of the models and dimensions is provided to better understand the strengths and weaknesses of the concept. Design/methodology/approach -The paper is based on a critical literature review to understand the roots of the models, their empirical tests, the modifications applied to the models over time, and finally the proposed shift from models to dimensions of public relations. Findings -The study concludes that the attempt to translate the public relations models into the dimensions failed because of a variety of conceptual and methodological flaws. Yet, the idea of developing dimensions of public relations is a viable and practical step in advancing public relations research; however, such dimensions must be continuous, dichotomous and measurable. Originality/value -Models of public relations first became a dominant theoretical perspective in public relations only to virtually disappear from the research agenda later. This paper calls the attention back to the models/dimensions to revive the research in this area.

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