Introduction: special issue on structuring complex information for electronic publication

Price, Jonathan

doi:10.1109/47.588769

Cited by 9 publications

(2 citation statements)

References 7 publications

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“…This notion is embodied in the design credo held dear to the Bauhaus' heart -"form follows function" -as well as in the popular, albeit contested instruction directed toward technical communicators today, the separation of content from format. [5,6,8,18,20] A primary advantage of pursuing such a separation, according to both groups, is the benefit it will bring about for the users of the resulting artifact, be it a building, a chair or a documentation suite. Artists of the Bauhaus took great pride in creating simple designs for the "common man," in debunking the myth that good design was something only the higher tiers of society could access or appreciate.…”

Section: The Bauhaus and Technical Communication: A Common Goalmentioning

confidence: 99%

Engineering creativity

Gilbert¹

2004

Proceedings of the 22nd Annual International Conference on Design of Communication: The Engineering of Quality Documentation

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In response to the steadily increasing adoption of content management strategies such as single sourcing in the practice of technical communication, many critics have noted the absence of adequate theory underlying such implementations. This article surveys the theoretical literature currently informing content management, discusses two traditional ways in which new theories develop, and proposes a third "hybrid" approach to theory creation. This approach is then applied by using a critical analysis of the Bauhaus to inform a possible theory base of content management, relying on the two fields' similar motivations and obstacles, a parallel that is illustrated with an example of reusable learning objects in e-learning.

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Section: The Bauhaus and Technical Communication: A Common Goalmentioning

confidence: 99%

Engineering creativity

Gilbert¹

2004

Proceedings of the 22nd Annual International Conference on Design of Communication: The Engineering of Quality Documentation

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“…Verbatim reuse-that is, reusing content without transforming it-has been discussed in terms of boilerplate [34], single sourcing [12], multi-use text [48], and structuring info for electronic publication [59]. More recently, it has been discussed extensively in the literature on content management systems [1], [17]; [18]; [49]; [60]; [32].…”

Section: Research On Document Cycling and Reuse In Professional Commumentioning

confidence: 99%

Remaking the Pitch: Reuse Strategies in Entrepreneurs’ Pitch Decks

Spinuzzi

Nelson

Thomson

et al. 2015

IEEE Trans. Profess. Commun.

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Research problem: Examines how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations ("pitches") by reusing content from professional communication genres, including both their own documents and feedback from potential stakeholders in their target markets. Research question:As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide decks by reusing content from other professional communication genres? Specifically, what strategies do they follow when reusing content?Literature review: The professional communication literature demonstrates that reuse tends to take place in documentation cycles in which documents are set in interaction with each other and that reuse itself involves rhetorical choices. Yet such reuse strategies have not been examined in existing studies of entrepreneurial pitches in marketing and technology commercialization. Methodology:In an exploratory qualitative study, researchers textually analyzed 14 sets of five related document genres in the archives of an entrepreneurship program. These genres represented a full cycle of activity: application to the program, initial pitches, initial feedback from program personnel, detailed feedback from representative stakeholders in the target market, and revised pitches. Interviews and surveys of program personnel further contextualize the data. Results and conclusions:Entrepreneurs reused content from professional communication genres, including those that they had generated as well as those generated by market stakeholders. However, reuse went beyond simply accepting and copying feedback; as they learned to make their pitch arguments, these entrepreneurs had to weigh this feedback and engage with it critically. This reuse can be characterized as Accepting (repeating verbatim or in close paraphrase); Continuing (extending lines of argument); and Resisting (rebutting lines of argument). These findings suggest that entrepreneurs need all three strategies as they refine their pitches for their target markets.

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