The Flemish writer Herman Brusselmans is the most famous author of the Low Countries. In this article, Herman Brusselmans is analysed as a star author. First and foremost, two striking aspects of Brusselmans’s stardom are analysed: his public visibility and the cult of the private. Attention is then focused on Brusselmans’s experience of celebrity, which he - like many other star authors - thematises in his books. Doing so, he consciously places himself in the context of popular culture. On the other hand, as a result of his celebrity status he has been expected - particularly in the last few years - to assume the role of public intellectual willy-nilly, and this in turn has had consequences for his work.