Introduction to European Food Law and Regulation

Sachs, Gunnar

doi:10.1007/978-3-319-07542-6_19

Cited by 3 publications

(1 citation statement)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…For quarter of a century, an ecologic mainstream trend has managed to institutionalise sustainable food objectives and organic agriculture movements in many countries (Adams, 2016). The need to monitor the quality of this type of production has meant that this industry is strictly regulated and monitored (Sachs, 2016) and yet the number of hectares and companies dedicated to organic farming has continued to grow. The same can be said of the production and global demand for organic wine (OW) (Willer and Lernoud, 2016).…”

Section: Introductionmentioning

confidence: 99%

Do implicit and explicit attitudes explain organic wine purchase intention?

Sarabia-Andreu

Sarabia-Sánchez²

2018

IJWBR

View full text Add to dashboard Cite

Purpose The purpose of this paper is to recognise the role of implicit and explicit attitudes on organic wine purchase intention and to segment consumers using these variables. Design/methodology/approach The authors conducted a two-part Web survey (n = 690) in Spain: an Implicit Association Test followed by a questionnaire on explicit attitudes, purchase intention and demographic data. Validity and reliability of these attitudes are contrasted using confirmatory factor analysis, attitude relationships with purchase intention using multiple linear regression analysis, and segments using k-means cluster and discriminant analyses. Findings The authors improve the measurement of explicit attitudes explaining organic wine purchase intention. Only attitudes towards intrinsic attributes and arousal feelings significantly explain purchase intention. Two attitudinal segments are detected, one showing moderate purchase intention with high explicit attitudinal levels and high consumption of organic wine and the other showing low levels of purchase intention and explicit attitudes, consuming mainly conventional wines. Neither segment shows any relevant differences in implicit attitudes. Practical implications The analysis offers information on attitudes that contribute to explain Spanish consumer purchase intention in a wine sector notable for focusing more on making quality products than by knowing its market. Originality/value The authors offer deeper understanding of the influence of attitudes on organic wine purchase intention. This paper also presents an attitudinal segmentation of consumers.

show abstract

Section: Introductionmentioning

confidence: 99%