Introduction: Towards a Global History of Modernization

Engerman, David C.; Unger, Corinna R.

doi:10.1111/j.1467-7709.2009.00776.x

Cited by 61 publications

(11 citation statements)

References 6 publications

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“…According to David Engerman and Corinna Unger, historians have either ridiculed these Americans and their impossibly high goals of a richer, fairer, and more peaceful world, or cynically concluded that aid was dispensed primarily to gain access to resources and markets, or to conduct reckless full-scale testing of social-science models. 83 One does not exclude the other; both the Marshall Plan and Point Four programmes were underpinned by faith in production increases as a path to growth and stability, as well as a desire to gain access to raw materials. As Louis Johnson testified before Congress, the Marshall Plan entailed the shipping of many billion dollars' worth of raw materials abroad.…”

Section: Ingulstadmentioning

confidence: 99%

The Interdependent Hegemon: the United States and the Quest for Strategic Raw Materials during the Early Cold War

Ingulstad¹

2014

The International History Review

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Section: Ingulstadmentioning

confidence: 99%

The Interdependent Hegemon: the United States and the Quest for Strategic Raw Materials during the Early Cold War

Ingulstad¹

2014

The International History Review

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“…). British reconstruction should therefore be understood as part of a ‘global postcolonial moment’ in planning (Friedman , 555), which itself was one aspect of a global project of development and modernisation (Cullather 2006; Engerman and Unger ). This was produced through the overlapping occurrences of the end of empire, the rise of the expert planner, the globalisation of the professions of planning, design and urban management, and the mobility of experts as the trajectories of individual careers were shaped through decolonisation.…”

Section: Globalising Urban Expertisementioning

confidence: 99%

Post‐colonial careering and urban policy mobility: between Britain and Nigeria, 1945–1990

Craggs¹,

Neate

2016

Trans Inst British Geog

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This paper sets out the value of the concept of 'careering' to understanding the global mobility of urban policy across historical and contemporary contexts. Through a case study of one colonial and post-colonial career in urban development, we demonstrate the material and ideological connections between late colonial development in Nigeria, British reconstruction and international consultancy. Empirically, the paper provides novel postcolonial perspectives on Britain's post-Second World War reconstruction spanning the mid-to late 20th century, globalising the geographies of the British new town. Conceptually, the paper argues that careering provides a valuable tool for progressing the study of urban expertise and its mobility in four ways. First, it provides a tool for connecting geographically distant urban development projects. Second, careering allows us to explore intersections between urban development policies and geopolitical transformations. Third, careering allows us to see the impact of ideas, skills, experiences, affiliations and contacts formed at different stages of a career on later professional practice, slowing down and lengthening out our understandings of the processes though which urban policy is made mobile. Fourth, careering as a method demonstrates the continued value of biographical approaches to urban policy mobility, highlighting in particular professional lives worked with colleagues and contacts rather than in isolation, and foregrounding the everyday embodied nature of urban expertise. The article concludes by suggesting such approaches could be productive for the writing of new post-colonial histories of geography and its allied disciplines.

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“…A more subtle ethnocentrism in the guise of American and European benevolent assistance replaced the racist rhetoric that accompanied colonialism (Domosh, 2006;McCarthy, 2007;McClintock, 1995). Walt Rostow, as one of the most prominent modernisation theorists (Engerman & Unger, 2009), considered marketing an important transformational agent in a world marked by vast inequality (Rostow, 1960(Rostow, /1967(Rostow, , 1965. In developing benchmarks against which to evaluate other societies, material consumption was the index used.…”

Section: Modernisation Theory Social Engineering and Channellingmentioning

confidence: 99%

“…While there were dissenting voices that questioned the empirical realism of these ideas (e.g. Bauer, 1958, p. 134), scholars and practitioners were not immune to the 'technocratic optimism' of the time (Engerman & Unger, 2009). In a statement that reflects epistemological universalism and his view of marketing as a motor of development, Drucker (1958, p. 259) writes, 'marketing…has developed general concepts, that is, theories that explain a multitude of phenomena in simple statements…In marketing, therefore, we already possess a learnable and teachable approach to this basic and central problem not only of the "underdeveloped" countries but of all countries'.…”

Section: Modernisation Theory Social Engineering and Channellingmentioning

confidence: 99%

The discourses of marketing and development: towards ‘critical transformative marketing research’

Tadajewski

Chelekis

DeBerry‐Spence

et al. 2014

Journal of Marketing Management

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In order to understand the connection between development, marketing and transformative consumer research (TCR), with its attendant interest in promoting human well-being, this article begins by charting the links between US 'exceptionalism', 'Manifest Destiny' and modernisation theory, demonstrating the confluence of US perspectives and experiences in articulations and understandings of the contributions of marketing practice and consumer research to society. Our narrative subsequently engages with the rise of social marketing (1960s-) and finally TCR (2006-). We move beyond calls for an appreciation of paradigm plurality to encourage TCR scholars to adopt a multiple paradigmatic approach as part of a three-pronged strategy that encompasses an initial 'provisional moral agnosticism'. As part of this stance, we argue that scholars should value the insights provided by multiple paradigms, turning each paradigmatic lens sequentially on to the issue of the relationship between marketing, development and consumer well-being. After having scrutinised these issues using multiple perspectives, scholars can then decide whether to pursue TCR-led activism. The final strategy that we identify is termed 'critical intolerance'.

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Introduction: Towards a Global History of Modernization

Cited by 61 publications

References 6 publications

The Interdependent Hegemon: the United States and the Quest for Strategic Raw Materials during the Early Cold War

The Interdependent Hegemon: the United States and the Quest for Strategic Raw Materials during the Early Cold War

Post‐colonial careering and urban policy mobility: between Britain and Nigeria, 1945–1990

The discourses of marketing and development: towards ‘critical transformative marketing research’

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