When one asks students to name a few Mexican multinationals, which in this book we call MultiMexicans, many struggle. Some may have read the case studies of the cement producer Cemex or the bakery giant Bimbo. However, the vast majority tend to mention brands of tequila and beer, which in most cases are foreign owned, or talk about the exports by contract manufacturers, i.e., maquilas, but without being able to name the firms. This lack of awareness is not limited to students, however. Many academics and a fair number of managers only know about a few MultiMexicans. This is partly a result of lack of knowledge or misperceptions about the competitiveness of local Mexican firms, and partly a result of lack of exposure to the brands of MultiMexicans, because many of these multinationals operate in industrial sectors or acquire foreign brands in their international expansion.However, there is an increasing number of Mexican firms that are not only exporting but also establishing operations abroad, and some of them have already achieved regional and global leadership. For example, of the 122 Latin American multinationals, i.e., MultiLatinas, that the magazine AmericaEconomía identified among the 500 largest firms in Latin American in 2016, 45 were from Mexico. This placed the number of MultiMexican firms well ahead of other Latin American countries such as Brazil with 31, Chile with 24, Colombia with nine, or Argentina with six (AmericaEconomia, 2016). Some MultiMexicans have become leaders in their industries, like the baked goods firm Bimbo (1st in the world), the tortilla maker Gruma (1st in the world), the construction materials producer Cemex (5th largest in the world), 1