1974
DOI: 10.1037/h0037418
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Intuition as artifact in mere exposure studies.

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Cited by 42 publications
(31 citation statements)
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“…Indeed, Reber and his colleagues (1998) presented evidence that perceptual fluency is positively valenced. Stang (1974) also found that individuals had an intuition about the positive relationship between frequency of exposure and affect. When research participants were asked to imagine that they had seen some Turkish words in varying frequencies, their subsequent affective ratings for these words mirrored typical results of mere exposure studies.…”
Section: Discussionmentioning
confidence: 92%
“…Indeed, Reber and his colleagues (1998) presented evidence that perceptual fluency is positively valenced. Stang (1974) also found that individuals had an intuition about the positive relationship between frequency of exposure and affect. When research participants were asked to imagine that they had seen some Turkish words in varying frequencies, their subsequent affective ratings for these words mirrored typical results of mere exposure studies.…”
Section: Discussionmentioning
confidence: 92%
“…Using the 'mere-exposure' paradigm, some studies have found that familiarity through repetition increases the affective preference for a stimulus (Kunst-Wilson & Zajonc, 1980;Zajonc, 1968). Despite being a promising explanation for long-term effects in art appreciation, mereexposure effects were found with a number of different stimulus materials, but results with artworks were often ambiguous (Leder, 2002;Stang, 1974Stang, , 1975. Bornstein (1989) concluded from his meta-analyses that effects with artworks were not at all consistent, although effects of familiarity were found by some researchers either through repetition (Kruglanski, Freund, & Bar, 1986) or by using natural differences (Cutting, 2003;Leder, 2001).…”
Section: Implicit Memory Integrationmentioning
confidence: 99%
“…For this aim, Zajonc (1968) applied the same stimuli several times. Stang (1974) objected that repeated stimulation prompted participants to guess the experimenter's intention and to fulfil his expectation. In addition, the repeated application of stimuli was time-consuming.…”
Section: Introductionmentioning
confidence: 98%