In this paper, we consider the Cauchy problem for the nonlinear fractional conservation laws driven by a multiplicative noise. In particular, we are concerned with the well-posedness theory and the study of the long-time behavior of solutions for such equations. We show the existence of desired kinetic solution by using the vanishing viscosity method. In fact, we establish strong convergence of the approximate viscous solutions to a kinetic solution. Moreover, under a nonlinearity-diffusivity condition, we prove the existence of an invariant measure using the well-known Krylov-Bogoliubov theorem. Finally, we show the uniqueness and ergodicity of the invariant measure.