Investigación en publicidad política: un análisis bibliométrico

Espinal, Edwin Arango; Molano, Raquel Ceballos; Andrade, Carlos Fernando Osorio

doi:10.21500/22563202.4574

Cited by 8 publications

(4 citation statements)

References 46 publications

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“…In addition, carrying out a study and bibliometric analysis of the identified documents will allow the evolution and trend of the number of publications in relation to a thematic line to be understood [ 37 ]. In the same way, a series of elements or factors are identified, providing knowledge and favoring the understanding of the contents [ 38 ].…”

Section: Methodsmentioning

confidence: 99%

Documents Publication Evolution (1990–2022) Related to Physical Activity and Healthy Habits, a Bibliometric Review

et al. 2023

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This research aims to provide an overview of the growing number of scientific literature publications related to Physical Activity and Healthy Habits. A bibliometric analysis between 1990 and 2022 in the Web of Science was carried out, following the bibliometric analysis law, using Microsoft Excel and VosViewer Software for analysis and data processing. A total of 276 documents (262 primary studies and 14 revisions) related to the topic under study were located. The results reveal an exponential growth of scientific production by 48% between 2006 and 2022. Public Environmental Occupational Health, Kaprio, J., and the USA were the knowledge field, author, and country most productive, respectively. A great thematic diversity was found related to the most used keywords by the authors, such as “physical activity”, “health habits”, “exercise”, and “obesity”. Thus, the research related to this theme is really in an exponential phase, with great interest in the importance of physical activity and healthy habits, implying practical decisions in policies to develop programs to promote physical activity and healthy habits.

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Section: Methodsmentioning

confidence: 99%

Documents Publication Evolution (1990–2022) Related to Physical Activity and Healthy Habits, a Bibliometric Review

et al. 2023

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“…Por otra parte, el propio término tiene connotaciones cada vez más desfavorables: ¿acaso no se lee, según han dejado escrito los redactores del célebre Mercator, que "la publicidad es una información seleccionada, frecuentemente mutilada y por tanto tendenciosa"? La publicidad pertenece, en realidad, a la génesis de la comunicación (Arango, Ceballos, & Osorio, 2020), exactamente como su equivalente en el plano de la comunicación política, la propaganda. Ésta, generalmente, no era más que la adaptación a la comunicación gubernamental de la comunicación publicitaria "a la antigua": una comunicación unidireccional que intenta imponer una opinión.…”

Section: Comunicación Publicidad Y Propagandaunclassified

Publicidad y <em>marketing</em> político: un análisis teórico en función de las categorías persuasión, propaganda y estrategia de marca

Rodríguez-Martínez¹

2023

Braz. J. Develop.

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Dentro de las diversas tácticas que se diseñan en el contexto del marketing político, las comunicaciones implican un pilar esencial, puesto que la configuración de actitudes en las audiencias se sustenta, en buena medida, en la narrativa que un candidato, partido político o movimiento proponga, a partir de diferentes dispositivos de comunicación. Dado que la publicidad política constituye un modelo comunicativo que se ampara en una estrategia de tipo persuasivo, la proposición de campañas políticas necesariamente se funda en sistemas estratégicos, donde la planeación y la definición de ejes articuladores de comunicación emergen para de esta forma poder emitir mensajes coherentes que se conecten con el posicionamiento buscado en la opinión pública. El presente artículo recoge diferentes factores que frente al diseño de la publicidad política deben ser tomados en cuenta, donde, luego de haber hecho un acopio sistemático de información venida desde libros y artículos científicos, se concluye que la realización de campañas de comunicación en el contexto del marketing político interconecta modelos teóricos propios de la persuasión con factores de branding estratégico, tomando como fundamento a la propaganda.

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“…Taking as a reference the classification established by Montero and León [42], the present study falls within the "Ex post facto retrospective" studies because bibliometric research related to the biomechanical study in gymnastics is the focus of this study. A bibliometric review will allow us to understand the status of a thematic line about different factors and variables [43] and to establish future lines of research.…”

Section: Designmentioning

confidence: 99%

Evolution of Documents Related to Biomechanics Research in Gymnastics

Hernández-Beltrán,

Espada,

Muñoz-Jiménez

et al. 2023

Biomechanics

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Biomechanical analysis has been one of the most used procedures when aiming to improve performance in sports and is also very relevant and decisive in the final classification of competitive events in sports such as gymnastics. Hence, this study sought to provide an overview of the number of scientific literature publications related to biomechanics research in gymnastics. The document search was completed in March 2023 and reflected a bibliometric analysis considering the published manuscripts up to 31 December 2022. Data collection was performed on the Web of Science, following the bibliometric analysis law, using Microsoft Excel and VosViewer Software (v1.6.19) for analysis and data processing. A total of 325 documents related to the topic under study were located. The results highlight that the older manuscripts date from 1980, with a growing trend of publications from that moment until now and a very visible increase in 2015, and that Sport Science is the category associated with more published manuscripts. A total of 30 manuscripts have 30 or more citations, 746 authors and co-authors are associated with the publications, and 58 co-authorships have published one or more studies. Moreover, 47 countries or regions have been associated with the topic under study, with the USA, England, and Australia being the countries with the most published articles and citations. The study also found that the highest frequency keywords are: “gymnastics” (n = 122), “biomechanics” (n = 73), “simulation” (n = 27), and “performance” (n = 25), considering the average year of publication of the documents, “balance” (n = 11), “artistic gymnastic” (n = 14) and “training” (n = 25) are the most frequently used terms. This study reveals that the topic of biomechanics in gymnastics has shown sustained growth and deserves the attention of the scientific community, but at the same time, there is still much room for research development.

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Investigación en publicidad política: un análisis bibliométrico

Cited by 8 publications

References 46 publications

Documents Publication Evolution (1990–2022) Related to Physical Activity and Healthy Habits, a Bibliometric Review

Documents Publication Evolution (1990–2022) Related to Physical Activity and Healthy Habits, a Bibliometric Review

Publicidad y <em>marketing</em> político: un análisis teórico en función de las categorías persuasión, propaganda y estrategia de marca

Evolution of Documents Related to Biomechanics Research in Gymnastics

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