Investigate the factors that influence the users' engagement, satisfaction, and loyalty towards smartphone apps notifications in Jordan from students' perspective

Imlawi, Jehad; Jaradat, Mohammed Issa Riad Mousa

doi:10.1504/ijmlo.2022.121847

Cited by 1 publication

(1 citation statement)

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“…The perceived usefulness of the technology or applications should be perceived positively by the technology users. The perceived usefulness of technology, can be regarded as a robust predictors of behavioural intention, as previous study have found that the more customers perceived a good functionality of the technology, it will enhance customer possibility to keep using the technology (Goel et al, 2022;Juntongjin, 2022;Imlawi & Jaradat, 2022). Thus the following hypothesis is formulated as: H4: Perceived usefulness has a positive and significant effect on behavioural intention.…”

Section: Perceived Usefulness and Perceived Ease Of Usementioning

confidence: 99%

Examining the role of personal innovativeness and trust in predicting generation Z’s online booking behaviour

Hapsari

Husein

Gan

2023

Bisma (Bisnis Manaj.)

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This study responds to the Technological Acceptance Model (TAM) critics regarding the model's missing self-regulatory and motivational variables. The research integrates personal innovativeness and perceived risk in the TAM model and explores the interrelationships among those constructs. A self-administered questionnaire was used to collect the data for this study, and 293 consumers of the Indonesia Online Travel Agent (OTA) industry participated. The data were analysed using Partial Least Square, which employed the inner and outer model evaluations to analyse the data. The results demonstrated that Generation Z's attitude toward using the OTA application is positively affected by its perceived usefulness and ease of use. Moreover, three variables significantly affect Generation Z's behavioural intention to use e-commerce applications. Personal innovativeness significantly affects perceived transaction risks and attitudes toward using the OTA application. These results imply that in order to enhance customers’ willingness to keep using the application, the OTA practitioners should ensure that their customers experiencing the ease-of-use dan the usefulness of the application, so that the customers will have a greater willingness to use the same application in the future.

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Section: Perceived Usefulness and Perceived Ease Of Usementioning

confidence: 99%