Investigating boycotts and buycotts as antecedents towards attitude and intention to engage in ethical consumption

Abstract

Purpose This paper aims to investigate the attitude towards ethical consumption and intention to engage in ethical consumption behaviour by consumers within a developing economy, building on the ethically minded consumer behaviour (EMCB) framework. Design/methodology/approach A quantitative research approach was adopted in this research. A cross-sectional survey was further done in collecting data from 397 respondents through an online questionnaire. Collected data was analysed using the Statistical Package for Social Sciences version 25, as well as the structural equation model via the Analysis of Moment Structures version 23. Findings Corporate social responsibility-mindedness was found to lead to a positive attitude towards ethical consumption behaviour and an intention to engage in ethical consumption behaviour; recycling-mindedness did not influence a positive attitude towards ethical consumption behaviour but influenced an intention to engage in ethical consumption behaviour. However, eco-mindedness did not influence a positive attitude towards ethical consumption behaviour and an intention to engage in ethical consumption behaviour: findings from this research showed that a positive attitude towards ethical consumption behaviour led to an intention to engage in ethical consumption behaviour. Originality/value To the best of the authors’ knowledge, this research is the first within a Sub-Saharan African region of a developing economy to adapt the EMCB framework in investigating the extent to which consumers within a developing economy intend to engage in ethical consumption behaviour.

Curbing unethical consumer behaviour: the role of religiosity, consumer ethical beliefs and anticipated guilt

“…Steenhaut and Van Kenhove (2006) also empirically validated that ethical beliefs influence an individual's intentions to engage in ethically questionable conduct. In the context of consumer ethics, similar findings were reported from other studies that CEBs largely influence consumers' subsequent ethical/unethical actions (Akintimehin et al, 2022;Chang and Lu, 2019;Zhao and Xu, 2013). Furthermore, Liu et al (2009) and Chang and Lu (2019) found that CEBs and ethical behaviour are positively related, such that consumers with a high level of ethical beliefs show less propensity to perpetrate questionable behaviour.…”

Investigating consumers' brand desirability for upcycled luxury brands

“…Therefore, customers judge fashion goods, and the judgments shape their views about such goods. Consumers often have favorable opinions about sustainable fashion items (Akintimehin et al, 2022; Kong & Ko, 2017) and specifically towards upcycled fashion products that can be attributed to perceived uniqueness. Han et al (2017) and Paras and Curteza's (2018) research reinforce the notion that repurposed clothing is distinctive.…”

Untitled

“…We only found a few variables raised as mediators and moderators, unlike predictive variables. In a study conducted by Duong (2022) and Akintimehin et al, (2022), we noted that intention and attitude towards green products have a significant role in mediating personality traits towards sustainable behavior. Then, consumer engagement with the environment is also proven to mediate sustainable behavior (Kadic-Maglajlic et al, 2019;Piligrimiene et al, 2020).…”