Investigating Complimentary E-Marketing Strategy for Small- and Medium-Sized Enterprises at Growth Stage in Taiwan

Lin, Chiu-Ching

doi:10.3390/info12090380

Cited by 10 publications

(8 citation statements)

References 36 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…We followed [42,48,109,110] and measured e-marketing orientation (EMO) with four items, taking into account the use of e-marketing resources to communicate with the target audience (EMO_1), ensure continuity of traditional activities (EMO_2), perform transactions (EMO_3), and build and use a customer database (EMO_4) necessary for streamlining the marketing activities of online SMEs. The interest of online SMEs in sustainability orientation (SO) focused on achieving human resources development goals (SO_1), achieving economic goals (SO_2), achieving social protection goals (SO_3), and achieving environmental and climate goals (SO_4), adapted from studies [53,111,112].…”

Section: Measurement Itemsmentioning

confidence: 99%

Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

Türkeș

2024

JTAER

View full text Add to dashboard Cite

In Romania, the pandemic and post-pandemic effects, coupled with the nearly 80% increase in internet service penetration, have led to an extraordinary acceleration of e-commerce activity. Rising rents and operational costs, heightened financial challenges, and the improved quality and accessibility of internet connectivity have prompted some Romanian SMEs to sell their products and services online or through other online communication networks. In this context, it becomes essential to conduct marketing research to identify factors that could stimulate business performance. The purpose of this study is to assess the impact of e-marketing orientation, sustainability orientation, and technology orientation on the performance of online SMEs in Romania. Hypothesis testing and validation of the proposed construct model were conducted using structural equation modeling with partial least squares (SEM-PLS) and multi-group analysis (PLS-MGA). The research results have indicated that all three independent variables have positive and significant effects on online SMEs’ business performance. Finally, the study suggests that SME managers should focus on integrating these three variables and on selling products and services both nationally and internationally through the internet if they aim for long-term business performance growth.

show abstract

Section: Measurement Itemsmentioning

confidence: 99%

Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

Türkeș

2024

JTAER

View full text Add to dashboard Cite

show abstract

“…In addition, using e-marketing can be an alternative method to maximize marketing strategies (Lin, 2021), and have less time (Mohan, 2017).…”

Section: The Right E-marketing Strategy For Salt Farmersmentioning

confidence: 99%

“…The use and selection of e-marketing applications are crucial because the application model must be adjusted to the marketer's capabilities. The unrestricted use of social media is one of the many e-marketing models (Lin, 2021) that can be utilized in the process of carrying out communication system integration programs continually and intact continuously (Fathor, 2014). Other models include the following: Marketers can develop technologies with others.…”

Section: The Right E-marketing Strategy For Salt Farmersmentioning

confidence: 99%

See 1 more Smart Citation

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Fatmariyah

2023

IRMM

View full text Add to dashboard Cite

This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.

show abstract

“…It is the forced interaction of users with Instagram tools, enhancing user engagement and facilitating brand repositioning, leading to sales leverage (Alonso-Dos-Santos, Jiménez and Carvajal-Trujillo, 2019; Abdelsalam et al 2020;Ali, Hussin and Dahlan, 2020;Sarker et al, 2020;Lin, 2021).…”

Section: Encouraging User Participationmentioning

confidence: 99%

Enterpreneurial Strategies for the Female Sector: Leveraging Instagram Sales During the Pandemic

Elias

Reis

Delfino

et al. 2022

ECIE

View full text Add to dashboard Cite

The COVID-19 pandemic significantly influenced the purchasing behavior of consumers, who began to see in the tools available in the virtual environment the necessary allies to satisfy their consumption desires. Given the relevance achieved by the virtual environment, organizations began to explore more intensively the various digital platforms to enhance their reach to their customers. The traditional electronic commerce then evolved into what we call Social Commerce (S-commerce), which allowed a substantial increase in the way of interacting and promoting sales. Despite the limitations and incipient studies on how organizations use their strategies and explore digital media tools to leverage sales, it is perceived as relevant to understand how the process of joining these organizations to digital media and the influence they have passed to exercise in the reformulation of its strategies and business models. Focusing on the Instagram environment, the objective of this research is to characterize the sales strategies used by three female-owned enterprises, through Instagram, during the pandemic by COVID-19. As a methodological research strategy, the study of multiple cases was used. Three Brazilian female-owned enterprise were analyzed, being: a jewelry company, a women's adult footwear company and a beauty salon. The entrepreneurs responsible for the companies were submitted to a semi-structured questionnaire, which was conducted in loco. As a result, it was observed that the most used Instagram tools are feed resources, stories and metrics. On the other hand, the sales strategies most used by entrepreneurs were e-WOM, recommendations and feedbacks and, finally, encouraging user participation. In conclusion, it was noticed that both the entrepreneur and the company that wants to implement sales strategies in digital media, need to understand the functions and objectives of the set of tools made available by Instagram. Once the functionalities present in these resources are understood, entrepreneurs and managers can formulate their strategies in an assertive way, being more efficient in their commercial transactions, since the actions aim to promote involvement with the public that follows the business. Instagram proved to be a tool with great potential for business in the female sector.

show abstract

Investigating Complimentary E-Marketing Strategy for Small- and Medium-Sized Enterprises at Growth Stage in Taiwan

Cited by 10 publications

References 36 publications

Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

Driving Success: Unveiling the Synergy of E-Marketing, Sustainability, and Technology Orientation in Online SME

Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Enterpreneurial Strategies for the Female Sector: Leveraging Instagram Sales During the Pandemic

Contact Info

Product

Resources

About