Investigating festivals and events as social gatherings: the application of social identity theory

Chiang, Lanlung; Xu, Anfeng; Kim, Jaewook; Tang, Liang; Manthiou, Aikaterini

doi:10.1080/10548408.2016.1233927

Cited by 38 publications

(30 citation statements)

References 99 publications

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“…The Social Identity Theory can also offer support for this construct. This theory provides a framework to understand group participation in many fields and a better comprehension of visitors' attitudes and behaviours in tourism, as tourists' recommendations to visit a destination can become a reliable information source that promotes travel decisions (Chiang et al, 2017). Yüksel et al (2010) and Prayag and Ryan (2012) confirmed the mediating effect exercised by overall satisfaction between attachment and loyalty/behavioural intentions, as revealed by revisits and recommendations.…”

Section: Theoretical Model and Research Hypothesesmentioning

confidence: 98%

Enhancing rural destinations’ loyalty through relationship quality

Alves

Cerro

Mogollón

2019

SJME

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Purpose The literature on the factors generating loyalty towards tourism destinations has seldom focussed its attention on relationship marketing, which has left a gap in the understanding of destination loyalty. This paper aims to examine the influence of relationship quality on rural destination loyalty, approaching this through the variables of trust, attachment and satisfaction. Design/methodology/approach This study used a quantitative methodology based on an on line survey conducted in Spain. The sample consisted of 464 tourists who participate in rural tourism. The analysis of the proposed model was carried out based on the partial least squares method. Findings The results confirm that the model has a substantial to moderate explanatory capacity for overall satisfaction and loyalty, in which overall satisfaction acts as a mediator between the variables that make up relationship quality in reference to loyalty. Research limitations/implications The main limitations of this research arise from the scarcity of works which aim to understand relationship quality in tourism destinations. To broaden results, it should be applied in other tourism destinations, products, services and experiences. Practical implications Destination managers should give relationships a special role in their tourism development programmes in rural tourism contexts. Social implications Rural tourism destinations and companies are generally small-sized organisations that need managerial tools. These can benefit from developing sustainable relationships. Originality/value The significant role played by relationship quality regarding destination loyalty is studied in detail in this model.

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Section: Theoretical Model and Research Hypothesesmentioning

confidence: 98%

Enhancing rural destinations’ loyalty through relationship quality

Alves

Cerro

Mogollón

2019

SJME

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“…First, the social identity theory provides underpinnings to rationalize social group activities in sustainable tourism development. Built on this theory, previous literature has investigated a broad spectrum of self-perceptions pertaining to social affiliations and intergroup relationships, such as residents' identity in advocacy of tourism development (Olya et al, 2018;Palmer et al, 2013), national identity in attraction and destination perceptions Gieling & Ong, 2016) social identity and selfesteem in festivals (Chiang et al, 2017), and prosocial behaviors in volunteer tourism Wong et al, 2014). These studies underscore a positive social identity derived from social categorization and comparison, which in turn breeds self-esteem.…”

Section: New Implications For Social-psychology Theories In Sustainabmentioning

confidence: 99%

The social crisis aftermath: tourist well-being during the COVID-19 outbreak

Yang¹,

Wong

2020

Journal of Sustainable Tourism

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“…Os autores Chiang et al (2016) acreditam que a SIT ainda é pouco utilizada para compreensão do comportamento de participantes em eventos. Assim sendo, tal constatação justifica a realização desse estudo e busca contribuir para a robustez da temática.…”

Section: Issn 1807-975xunclassified

EVENTOS CULTURAIS: MEU DINHEIRO ME DIZ AONDE VOU? Uma análise sob a ótica da Teoria da Identidade Social (SIT)

2017

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O trabalho objetivou investigar o acesso, e a experiência, em eventos culturais, pagos e gratuitos, sob a ótica dos participantes, e compará-los. Para tanto, foram realizadas entrevistas semiestruturadas em profundidade com dois grupos distintos, um de evento pago e um de evento gratuito obtendo-se uma amostra de 20 respondentes, de acordo com o critério estabelecido por Minayo (1992), sendo 10 de um evento pago, realizado em Inhotim, e 10 de um evento gratuito, realizado em comunidades de baixa renda, chamado Descontorno Cultural. A metodologia utilizada é a qualitativa, com tipologia descritivo-exploratória. Os dados foram tratados por meio da análise de conteúdo de Bardin (2011), com categorias pré-definidas baseadas nas três vertentes da Teoria da Identidade Social (SIT), defendida por Vinarean (2013): categorização social, identificação social e comparação social. Os resultados indicaram que o acesso a eventos está relacionado ao poder aquisitivo e à consequente possibilidade de pagá-lo. No entanto, sob a ótica da SIT, há similaridade entre as razões sociais para participação, independentemente da gratuidade ou não do evento. Palavras-chave: eventos culturais; análise de conteúdo; teoria da identidade social (SIT).

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Investigating festivals and events as social gatherings: the application of social identity theory

Cited by 38 publications

References 99 publications

Enhancing rural destinations’ loyalty through relationship quality

Enhancing rural destinations’ loyalty through relationship quality

The social crisis aftermath: tourist well-being during the COVID-19 outbreak

EVENTOS CULTURAIS: MEU DINHEIRO ME DIZ AONDE VOU? Uma análise sob a ótica da Teoria da Identidade Social (SIT)

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