Investigating Location-Based Services from a Business Model Perspective

Abstract

New business models in the field of Location-Based Services (LBS) emerge as frequently as they perish. Even though the amount of existing literature addressing LBS is quite large, research attempts to approach LBS from a business model perspective are scarce. This study aims to close this gap by identifying components and characteristics of viable LBS business models from a German market perspective. The underlying research reveals seventeen core components of LBS Business Models through a qualitative approach. In addition to an improved scientific understanding of the mechanisms of LBS business models, this work equips practitioners with an LBS tailored business model framework.

Toward a Design Approach for Industrial Indoor Location-Based Services (I²lbs)

“…Location-based services emerged with the increasing availability of mobile phone services and the subsequent usage of cell-ID for emergency services. Since then, the concept of LBS has evolved into an essential part of mobile services in the B2C-sector (Küpper, 2007;Ryschka et al, 2014). Prominent examples of commercial location-based services include Google maps for navigation, the check-in service Foursquare but also Facebook friend finder.…”