Like any other country, Malaysia also faces environmental issues and should not be separated from the threat of water quality deterioration that contributes to river pollution. River pollution occurs due to the community's irresponsible attitude that ignores its importance as a life source. This study aims to develop a spatial model of attitude towards river pollution using GIS. This study used a survey method, which is purposive sampling through questionnaires, involving 396 respondents. The findings were analyzed using XLSTAT to obtain the mean value. GIS was then applied to implement buffer analysis and spatial analysis. The Attitude model was then successfully developed. The study's findings show that the number of people living in Kampung Menerung and Kampung Lubuk Periuk is low. A moderate level of attitude is represented by the people living in Kampung Pasir Pelatar, Kampung Jenagur, Kuala Berang, Kampung Lerek, Kampung Tanggul, Kampung Kuala Ping, Kampung Pelong, Kampung Payung, and Kampung Merbau Menyusut. Next, the findings show the high level of attitude is represented by people living in Kampung Langkap, Kampung Sungai Tong, Bandar Kuala Terengganu, Kampung Seberang Takir, Chabang Tiga, Lapangan Terbang Sultan Mahmud, Manir, Kampung Peradung, Kampung Kuala Jeneris, Kampung Kuala Tajin, and Kampung Kuala Telemong. The study results show that GIS usage is the best approach to assist decision-making for the stakeholders. Therefore, future studies should focus on various variables, including environmental awareness, environmental concerns, environmental values, environmental practices, and involve GIS in solving environmental issues.