Investigating search engine optimization techniques for effective ranking: A case study of an educational site

Krrabaj, Samedin; Baxhaku, Fesal; Sadrijaj, Dukagjin

doi:10.1109/meco.2017.7977137

Cited by 27 publications

(16 citation statements)

References 5 publications

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“…That proves the impact of SEO on website promotion. Krrabaj et al (2017) [19] researched the on-site as well as the off-site SEO factors. According to the results, quality content and inbound and outbound links affect mostly the ranking of a website in the search results.…”

Section: Literature Reviewmentioning

confidence: 99%

Important Factors for Improving Google Search Rank

et al. 2019

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The World Wide Web has become an essential modern tool for people’s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by creating corporate websites. With the rapid increase in the number of websites, search engines had to come up with a solution of algorithms and programs to qualify the results of a search and provide the users with relevant content to their search. On the other side, developers, in pursuit of the highest rankings in the search engine result pages (SERPs), began to study and observe how search engines work and which factors contribute to higher rankings. The knowledge that has been extracted constituted the base for the creation of the profession of Search Engine Optimization (SEO). This paper consists of two parts. The first part aims to perform a literature review of the factors that affect the ranking of websites in the SERPs and to highlight the top factors that contribute to better ranking. To achieve this goal, a collection and analysis of academic papers was conducted. According to our research, 24 website characteristics came up as factors affecting any website’s ranking, with the most references mentioning quality and quantity of backlinks, social media support, keyword in title tag, website structure, website size, loading time, domain age, and keyword density. The second part consists of our research which was conducted manually using the phrases “hotel Athens”, “email marketing”, and “casual shoes”. For each one of these keywords, the first 15 Google results were examined considering the factors found in the literature review. For the measurement of the significance of each factor, the Spearman correlation was calculated and every factor was compared with the ranking of the results individually. The findings of the research showed us that the top factors that contribute to higher rankings are the existence of website SSL certificate as well as keyword in URL, the quantity of backlinks pointing to a website, the text length, and the domain age, which is not perfectly aligned with what the literature review showed us.

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Section: Literature Reviewmentioning

confidence: 99%

Important Factors for Improving Google Search Rank

et al. 2019

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“…Such algorithms are page segmentation algorithms. Hence, each type of algorithm can have its own pros and cons [8]. This research paperwork is based on studying and enforcing Onpage and Off-page optimization method applied on an educational website.…”

Section: Related Workmentioning

confidence: 99%

Efficient Deep Learning for Reforming Authentic Content Searching on Big Data

Rajawat

Barhanpurkar²,

Goyal

et al. 2021

Advanced Computing and Intelligent Technologies

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With the advancement of search engines, a major change has occurred in the way people are accessing data on the net. Search engines have made access to data efficient and easier as billions of pages on the net (or called big data) are suggested at once. The pages with the most significant rank generally have a higher visibility rate to people and hence every webmaster wants to push their page to higher rank. As a result, Search Engine Optimization (SEO) has become a massive business which strives in enhancing the ranking of clients' webpage. But there are many myths and misconceptions about the ranking algorithms due to inadequate knowledge about SEO's methods. Still there is a need to propose a verified algorithm that is efficient in retrieving pages from Google. The link analysis algorithm is in accordance with the link structure of any document as the page which has many links also has many connections to it and hence can increase retrieval capacity. There is another approach called the integrated ranking approach which comes under personalized web research. In the integrated ranking approach, both content and link are used as parameters to improve retrieval efficiency. This approach is used by

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“…Specific search terms (Figure 1a) were entered into Google, limited to UK results. As the majority of internet users will view only the first page of search engine results, with few visiting any beyond the third (Krrabaj et al, 2017), the first three pages of results (n = 30) were reviewed for each term. The process for including results followed the PRISMA system for systematic reviews (Moher et al, 2009) (Figure 1b).…”

Section: Systematic Online Searchingmentioning

confidence: 99%

Investing in the future of science: Assessing UK environmental science engagement with school‐aged children

Hobbs

2021

Plants People Planet

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Societal Impact Statement Currently, there is no national overview of environmental science engagement in the United Kingdom. Children are key stakeholders in the future of science more generally and environmental science specifically. Appraising the situation immediately before the United Kingdom first entered lockdown due to the COVID‐19 pandemic allows both assessment of the achievements of the UK environmental science engagement field before the impacts of the changes resulting from the pandemic, and an up‐to‐date baseline by which to assess those impacts and identify existing gaps to be addressed post‐pandemic. Results indicate that support is needed to increase reach and recognition of the importance of engagement, particularly in rural areas and outside Southeast England. Summary Scoping research was carried out as the first step towards addressing knowledge gaps around engagement of school‐aged children with environmental science in the United Kingdom. Key objectives were identifying which institutions carry out this engagement, its scope and where further engagement is needed, and assessing visibility of projects. Examples of good practice were also highlighted to inform the wider community. This was carried out via systematic online searches and an online survey of UK‐based environmental science engagement professionals, February to March 2020. Most projects were operating locally with a smaller proportion also operating nationally or internationally. Remote engagement comprised a low proportion of delivery, with most projects engaging children in school during school time, using practical sessions. Universities, charities, trusts and societies comprised the majority of hosting institutions. Visiting a low number of schools, a low number of times per year was common, although some projects reached thousands of children in many schools. There was a focus on reaching children aged 7–14 years, relatively evenly split between primary and secondary phases. All major environmental science themes were well represented. Most evaluation and reporting was simple and descriptive, and while key areas for expansion included widening reach in terms of numbers and geography, funding was highlighted as a barrier to achieving this. Results give a snapshot of the state of play before the United Kingdom entered lockdown during the COVID‐19 pandemic, also providing a baseline by which to assess impacts post‐pandemic.

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Investigating search engine optimization techniques for effective ranking: A case study of an educational site

Cited by 27 publications

References 5 publications

Important Factors for Improving Google Search Rank

Important Factors for Improving Google Search Rank

Efficient Deep Learning for Reforming Authentic Content Searching on Big Data

Investing in the future of science: Assessing UK environmental science engagement with school‐aged children

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